Case Study

Bringing a little holiday magic to worker engagement

Reimagining associate onboarding and communication leads to +100% peak season fill rate

3 minutes

January 8, 2024

A call center smiles and talks, while wearing a headset. Other call center workers are behind them.

Our client, an international fashion giant, partners with Adecco every year to fill the additional light industrial and call center roles needed for the holiday season. After experiencing issues with a third-party tech platform last year, we spent the months leading up to 2023 peak rethinking and preparing to boost show rates and improve retention.

1,374 Peak roles filled; 115% Fill rate

Improving communication with associates was one of our top focuses. Starting with the first interview and then continuing throughout their assignment, we made sure to provide realistic expectations. That meant a more in-depth orientation – but it also meant that our Adecco colleagues checked in regularly with associates.

Through our internal Adecco engagement tool, we surveyed associates to better gauge their performance and their job satisfaction. We used that real-time data to track trends by location and by shift level. It allowed us to get ahead of concerns before they became problems.

4 Weeks onboarding; 92% Average daily attendance; +3% Productivity over 2022

In addition to tracking job satisfaction, we made sure to continually remind workers about the unique job perks of our client’s peak program: a 32-hour guarantee, an attendance bonus, and access to a discount shopping sale.

Most of these perks were the same as the previous year, but by rethinking associate engagement, we left our client wondering what “magical pixie dust” we used in 2023.

Want to learn how we can help during your peak planning? Contact us today!