Senior IT Product Marketing Specialist

Location: Tân Bình, HCMC

Working hour: 9h-18h | Mon - Fri

Adecco’s Client is building a next-generation workflow and approval platform supporting nearly half a million users globally. Built on Low-Code/No-Code (LCNC) capabilities and evolving into an AI-native platform, the solution powers critical business processes across a global organization.

This is a long-term transformation role focused on driving product adoption, communication, and enablement at scale.

Your Mission

Lead marketing, communication, and adoption initiatives for the AI Global Workflow Platform and Citizen Development Program, acting as the bridge between Product & Engineering teams and global end users.

Requirement:

• 7+ years of experience in Product Marketing, Platform Adoption & Enablement, or Enterprise Communication
• Fluent English communication skills for global collaboration
• Strong storytelling and executive communication capabilities
• Proven experience driving governed adoption programs (e.g. citizen development, SaaS rollout initiatives)
• Ability to simplify complex concepts into actionable and business-friendly messaging
• Strong stakeholder management experience within global environments
• High level of ownership and execution discipline

Nice to Have

• Experience with workflow, automation, or SaaS platforms
• Knowledge of LCNC platforms and Citizen Development governance
• Exposure to AI / GenAI initiatives
• Design and data-driven marketing capabilities (Power BI, analytics, etc.)
• Experience in change management and community-building initiatives

Key Responsibilities

1. Product Marketing & Storytelling

• Own product messaging, positioning, and internal branding initiatives
• Translate AI, automation, and workflow capabilities into clear business value
• Develop high-quality communication assets including executive presentations, user guides, demos, newsletters, and launch materials
• Create persona-based content tailored for Executives, Process Owners, IT teams, Citizen Developers, and End Users

2. Adoption & Change Enablement

• Drive platform adoption through awareness, activation, and long-term engagement initiatives
• Lead migration enablement activities, including training, UAT support, and adoption programs
• Gather stakeholder feedback to continuously improve messaging, rollout effectiveness, and user experience

3. Citizen Development (Governance & Enablement) – Critical Scope

• Position Citizen Development as a strategic and governed capability rather than shadow IT
• Clearly communicate governance frameworks, including:
• Who can build
• What can be built
• How solutions should be developed
• Governance standards and policies
• Build scalable enablement resources such as onboarding kits, playbooks, templates, and training programs
• Organize adoption initiatives including webinars, clinics, and champion networks
• Effectively communicate the dual operating model:
• Centralized service delivery
• Self-service development under governance

4. Stakeholder Engagement

• Engage and manage communication with 1,000+ stakeholders globally
• Prepare executive-level updates and strategic communications
• Support transformation initiatives, governance councils, and global roadshows
• Ensure proactive and consistent communication across regions and teams

5. Community & Events

• Organize webinars, workshops, campaigns, and product showcases
• Build and nurture champion networks and user communities
• Drive continuous engagement, advocacy, and knowledge sharing

6. Measurement & Optimization

• Define and monitor KPIs related to adoption, engagement, and user satisfaction
• Leverage insights and analytics to optimize campaigns and communication effectiveness
• Conduct experiments and continuous improvements to enhance outcomes

7. AI Communication

• Position the platform as a practical and credible AI solution
• Communicate innovation with clarity, trust, and realism — avoiding unnecessary hype

Corporate Communication Excellence (Required)

• Deliver structured, executive-grade communication with strong credibility
• Ensure compliance with corporate branding, communication standards, and governance requirements
• Maintain consistency across regions, audiences, and communication channels
• Balance innovation messaging with transparency and trust