Marketing Manager

Our client is a leading multinational organization with a strong presence across industrial, automotive, consumer, and distribution channels. The company is undergoing commercial transformation and is seeking a commercially minded marketing professional to accelerate market growth, strengthen customer engagement, and drive business performance.

Position Summary

This role goes beyond traditional brand marketing and focuses on driving measurable business outcomes. The successful candidate will be responsible for developing market strategies, generating demand, improving customer conversion, and supporting revenue growth across assigned business segments.

The position requires a balance of commercial thinking, marketing expertise, data-driven decision-making, and strong cross-functional collaboration.

Key Responsibilities

Commercial & Segment Management

• Develop and execute go-to-market strategies for assigned product categories and customer segments.
• Monitor market trends, customer behavior, competitive activities, and emerging opportunities to support business growth.
• Partner with Sales, Distribution, and Finance teams to drive revenue, profitability, and market share expansion.
• Manage marketing investments and evaluate return on investment against commercial objectives.

Demand Generation & Customer Acquisition

• Develop and implement demand generation initiatives that create qualified sales opportunities and measurable business impact.
• Improve customer acquisition, lead management, and conversion effectiveness across multiple channels.
• Collaborate with sales teams to strengthen customer engagement and accelerate pipeline development.

Digital Commerce & Customer Experience

• Support digital commerce initiatives and customer journey optimization across online and offline channels.
• Analyze customer data, purchasing behavior, and market insights to improve conversion and retention.
• Recommend commercial actions based on performance metrics and business opportunities.

Agency & Partner Management

• Manage external agencies, marketing partners, and service providers to ensure delivery of business objectives.
• Evaluate performance based on commercial impact, effectiveness, and return on investment.
• Optimize resource allocation and budget utilization to maximize results.

Business Leadership & Cross-functional Collaboration

• Work closely with Sales, Finance, Supply Chain, Customer Service, and Leadership teams to align commercial priorities.
• Support annual planning, quarterly business reviews, forecasting, and performance tracking.
• Provide insights and recommendations to leadership regarding market opportunities and growth initiatives.

Requirements

Experience

• 5+ years of experience in Commercial Marketing, Brand Management, Category Management, Business Development, or related functions.
• Experience working within multinational environments is preferred.
• Proven track record of driving revenue growth, market share expansion, customer acquisition, or commercial performance.
• Experience managing marketing investments and evaluating business outcomes.

Skills

• Strong commercial acumen and business mindset.
• Excellent analytical and data interpretation capabilities.
• Experience with digital marketing, CRM, customer engagement, and performance measurement.
• Strong stakeholder management and influencing skills.
• Ability to collaborate effectively across multiple business functions.

Mindset

• Business-oriented and results-driven.
• Strategic thinker with strong market awareness.
• Comfortable working in dynamic and fast-paced environments.
• Proactive, self-driven, and capable of operating independently.

Compensation & Benefits

• Attractive salary package and annual performance bonus.
• Comprehensive healthcare and insurance coverage.
• Professional development and regional career opportunities.
• International working environment with strong learning culture

If you are interested in this job opportunity, please do not hesitate to contact Ms. Anh Phan at anh.phan@adecco.com or zalo +84 945 665 430 for further discussion.