Importance of social media recruiting strategies

Are you connecting with passive job seekers?

3 minutes

May 15, 2023 Adecco

A person sits in their living room, smiling and looking at their phone

In today's fast-paced, digital-driven world, it's more important than ever for employers and HR professionals to update their recruitment strategies. One key aspect of this transformation is harnessing the power of social media to source top talent, engage with potential candidates, and build a strong employer brand.

Find and attract passive job seekers

Reaching and attracting passive job seekers is a crucial aspect of successful social media recruitment strategies. While active job seekers may frequent job boards and your company's careers page, usage of these platforms has dropped by 13% since 2020.

That’s where social media comes in.

86% of job seekers use social platforms as part of their job search, from finding jobs to reaching out to their personal network. According to CareerArc, Facebook is the top site for job seekers to research employers, even before they look at those review websites like Glassdoor.

Plus social media can be leveraged in your recruitment efforts. After all, 70% of the workforce are passive candidates. Passive job seekers require a different approach because they could be open to a new opportunity if you present it in the right way.

This can be especially important in the context of a nationwide labor shortage and economic turbulence. 33% of passive job seekers apply to jobs they see on social media, so by providing value and capturing their attention, you increase the chances of them becoming interested in your job openings.

How to overhaul your recruitment strategy using social media

Developing a successful social media recruitment strategy requires a deep understanding of both social media platforms and the art of attracting top talent. By working with an experienced recruitment partner, you can promote the human side of your organization, curating your employee proposition through effective employer branding that appeals to both active and passive job seekers.

A leading recruitment team like Adecco knows how to navigate the complex world of social media to effectively reach out and connect with passive job seekers. We do this by leveraging our knowledge of social media platforms, creating targeted and engaging content, and using data-driven insights to ensure your message reaches the right audience.

We recently helped a partner organization set up a fully functional social media recruitment strategy in just 2 weeks. This would have taken their team up to 6 months to implement. We even incorporated AI processes to screen candidates, saving time and money.

One of the key benefits of working with a nationwide staffing and recruitment company, like Adecco, is that we have people on the ground, literally across the country. If you're a national brand, a local presence can help you connect with potential candidates on a more personal level. With locations in all major cities and even rural communities, Adecco can support your efforts by tapping into local talent pools, providing insights into regional job markets, and fostering connections with potential candidates in your target areas.

Adecco’s comprehensive understanding of passive job seeker engagement, our strong nationwide presence, and our massive US database of 19 million candidates ensures that your recruitment needs are met, no matter the scale or location.

To learn more about how we can help you expand your workforce with top talent, contact us today.