Trade Marketing Manager

Trade Marketing Manager | Food & Beverages

The Opportunity

Be part of a fast-growing regional marketing agency where you will shape integrated marketing campaigns, retail activations, and events for renowned F&B brands across Southeast Asia.

The Talent

·       At least 4 years of experience in trade marketing and event management gained within retail, FMCG, or creative agency environments, with exposure to supermarket chains and event agencies being an advantage.

·       Sound understanding of consumer behaviour and customer engagement, coupled with exposure to B2B marketing or commercial partnerships.

·       Strong awareness of local market dynamics and emerging trends, particularly within retail and trade marketing channels.

·       Proven ability to manage end-to-end marketing initiatives, including planning, budgeting, execution, performance tracking, and KPI measurement in collaboration with retail and event partners.

·       Passionate about trade marketing with a creative mindset for brand building, storytelling, and developing impactful marketing campaigns across multiple channels.

·       Competent in Google Workspace, including Google Docs, Sheets, and Slides.

·       Excellent communication and stakeholder management skills, with strong written and spoken English.

·       Self-driven, resourceful, and adaptable, with the ability to thrive in a fast-paced, entrepreneurial, and start-up environment.

The Job

·       Lead and oversee client accounts, managing end-to-end trade marketing initiatives and event execution.

·       Develop and execute integrated marketing and communication strategies in collaboration with the Design and Communications teams, ensuring alignment across campaign concepts, creative assets, and promotional materials.

·       Design and implement trade marketing programs for food and beverage brands across multiple sales channels, including distributors, retail, and e-commerce.

·       Drive brand activation initiatives through in-store merchandising, point-of-sale displays, out-of-home (OOH) advertising, product sampling, gift-with-purchase campaigns, and other consumer engagement activities.

·       Build and maintain strong relationships with key stakeholders, including distributors, retailers, e-commerce partners, government agencies, embassies, trade associations, and importers.

·       Identify and establish new strategic partnerships to support business growth and collaborative opportunities.

·       Conduct market and competitor analysis to identify industry trends and recommend effective marketing strategies.

·       Coordinate and deliver a wide range of indoor and outdoor events, ensuring smooth execution from planning through completion.

·       Manage project budgets, monitor expenditures, and evaluate campaign profitability and return on investment (ROI).

·       Measure and analyse campaign performance through regular reporting, providing insights and recommendations for continuous improvement.

·       Ensure all promotional activities, POS materials, and brand activations adhere to local regulatory requirements and internal brand standards.

·       Coordinate with external vendors, agencies, and event partners to ensure the successful delivery of marketing campaigns and promotional activities.

Next Step

·       Prepare your updated resume please include detailed past working experiences in point form, an executive summary about yourself in terms of experience, expertise & key achievements

·       Apply through this application or send your resume to sharron.foo@adecco.com and in MS Word Copy

·       All shortlisted candidates will be contacted.

Sharron Foo Jiayan

Direct Line: 6697 7865

EA License No: 91C2918

Personnel Registration Number R1982221

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