Adecco unveils evolved brand to reflect the future of work

12 March 2026 - Adecco, a leading global talent acquisition partner, today unveiled an evolved brand that reflects its ongoing commitment to staying ahead and leading the market in a rapidly changing world of work.

Skills shortages, new ways of working, and accelerating technological change are reshaping how organisations find, develop, and deploy talent. In response, Adecco continues to strengthen its capabilities, technology, and services to help clients and candidates navigate this complexity with agility. The evolved brand reflects that progress. It guides how Adecco expresses its purpose, ambition, and role in shaping a more inclusive world of work.

"At Adecco, we've always believed that work starts and ends with people," commented Christophe Catoir, Global President, Adecco. "As the world of work changes at an ever-increasing pace, we continue to move forward to stay ahead. We are bolstering our capabilities and embracing technology, but people remain at the heart of our business. Our evolved brand reflects that."

At the core of the refreshed brand is a distinctive idea that is uniquely Adecco: "Real work. Real people." It recognises that behind every job, every organisation, and every career journey are real challenges, real ambitions, and real opportunities. It reflects Adecco's deep understanding of the realities of modern work and its commitment to connecting people and organisations in ways that truly fit.

Technology is playing an increasingly important role in that mission, as AI and automation reshape the world of work. Adecco sees technology as an enabler of its people, strengthening expertise and relationships rather than replacing them. By combining human insight with a responsible approach to AI, the company is delivering smarter, more inclusive workforce solutions.

The evolution also reinforces Adecco's unique combination of global scale and local expertise. With operations across dozens of markets and a network of more than 3,500 branches worldwide, Adecco connects organisations and candidates through local recruiters who understand their markets deeply, build trusted relationships, and support people at every stage of their careers.

Expectations of brands are changing. People demand greater clarity, authenticity, and accessibility. The evolved brand ensures Adecco remains relevant and recognisable in a fast-moving market, all while strengthening its position as a global leader.

"This isn't just a new coat of paint," added Catoir. "It's about making sure how we show up in the world reflects who we are today and where we're going. A people-first, future-focused partner helping people and organisations succeed in a changing world of work."

The evolution supports the Adecco Group's purpose of making the future work for everyone, helping more people access opportunity and enabling organisations to build resilient, future-ready workforces.

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Media Contact

Adele Hawkes
SVP, Global Communications, Adecco
adele.hawkes@adeccogroup.com
07935 346156

About Adecco

Adecco is a leading global workforce solutions provider and, along with Akkodis and LHH, part of The Adecco Group.

As a trusted partner for businesses and jobseekers alike, we're on a mission to make work mean more by connecting talent with rewarding opportunities and by helping organisations build and optimise their workforce for long-term success.

Adecco provides jobs for more than 700,000 people daily and offers a full spectrum of workforce solutions, including temporary and permanent placement as well as outsourcing solutions that provide flexibility for both companies and candidates.

We're determined to play our part in changing the world of work for the better via rewarding roles, outstanding recruitment services, and a responsibility to raise the bar. As a purpose-led company, we're committed to leading the way when it comes to Equity, Diversity & Inclusion, sustainability, and giving back.

About The Adecco Group

The Adecco Group is the world's leading talent company. Our purpose is making the future work for everyone. Through our three global business units - Adecco, Akkodis and LHH - across 60 countries, we enable sustainable and lifelong employability for individuals, deliver digital and engineering solutions to power the Smart Industry transformation, and empower organisations to optimise their workforces.

The Adecco Group leads by example and is committed to an inclusive culture, fostering sustainable employability, and supporting resilient economies and communities. The Adecco Group AG is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN).