Senior Marketing Manager - B2B industrial/energy/HVAC

Our client is a fast-growing international organization operating in the fields of sustainable infrastructure, energy efficiency, and industrial solutions. The company is expanding its commercial presence in Vietnam and is seeking a commercially minded marketing leader to drive market development, strategic partnerships, and demand generation initiatives.

Position Summary

The Senior Manager, Marketing & Strategic Partnerships will be responsible for developing and executing localized marketing strategies, building strategic partnerships, enhancing brand positioning, and generating qualified business opportunities within the Vietnam market.

This role requires a combination of strategic thinking, market intelligence, stakeholder management, and hands-on execution to support long-term business growth.

Key Responsibilities

Marketing Strategy & Business Growth

• Develop and execute integrated marketing strategies aligned with business objectives and growth priorities.
• Translate regional and global initiatives into effective local market programs.
• Drive brand awareness, customer engagement, and lead generation activities across targeted customer segments.
• Identify market opportunities and recommend growth initiatives based on business objectives.

Content Development & Demand Generation

• Collaborate with commercial teams to develop customer-facing materials including presentations, proposals, case studies, and thought leadership content.
• Design and implement lead generation campaigns across digital and offline channels.
• Develop compelling content that supports customer acquisition and market education.
• Optimize customer journeys and conversion performance through data-driven marketing initiatives.

Strategic Partnerships & Industry Engagement

• Identify, establish, and manage relationships with industry associations, strategic partners, consulting firms, and ecosystem stakeholders.
• Develop partnership programs that enhance market access, customer engagement, and business development opportunities.
• Represent the company at industry events, conferences, seminars, and networking activities.
• Coordinate and execute customer engagement events to support commercial objectives.

Market Intelligence & Business Insights

• Conduct market research to identify customer needs, industry developments, competitor activities, and emerging trends.
• Analyze market dynamics and provide actionable recommendations to leadership.
• Support business planning and strategic decision-making through market insights and customer intelligence.

Budget & Performance Management

• Manage marketing investments and evaluate performance against business objectives and ROI targets.
• Monitor campaign effectiveness and recommend improvements based on measurable outcomes.
• Coordinate with regional and local stakeholders to ensure efficient resource allocation and execution.

Requirements

Experience

• Bachelor's Degree in Marketing, Business Administration, Communications, Engineering, or a related discipline.
• 5–10 years of experience in B2B Marketing, Strategic Partnerships, Business Development, or Commercial Marketing.
• Experience within industrial, infrastructure, energy, engineering, technology, or building solutions sectors is highly preferred.
• Proven track record in developing marketing strategies that drive measurable commercial outcomes.

Skills

• Strong strategic thinking and commercial acumen.
• Excellent stakeholder management and relationship-building capabilities.
• Strong knowledge of digital marketing, lead generation, and customer engagement.
• Strong project management and execution skills.
• Excellent communication and presentation skills in both Vietnamese and English.

Core Competencies

Strategic Thinking

Ability to translate business objectives into practical marketing and partnership strategies that drive sustainable growth.

Market Intelligence

Strong understanding of customer behavior, industry trends, competitive landscape, and emerging market opportunities.

Commercial Mindset

Focus on business impact, lead generation, revenue contribution, and return on investment.

Stakeholder Management

Ability to influence and collaborate effectively across local, regional, and external stakeholders.

Execution Excellence

Strong capability to manage multiple initiatives while delivering measurable outcomes.

Results Orientation

Driven by business performance, market expansion, and long-term value creation.

If you are interested in this job opportunity, please do not hesitate to contact Ms. Anh Phan at anh.phan@adecco.com or her zalo +84 945 665 430 for further discussion.