Card Engagement Specialist

Adecco's client is the world's leader in digital payments technology

Essential skillset and experience:

• Minimum 1-3 years of relevant experience (for Associate) and 3-5 years (for Analyst) in managing marketing campaigns for retail banking or consumer-facing industries
• Strong knowledge of the payment industry, retail banking landscape, consumer trends and regulatory changes in the Vietnam
• Experience in credit card / debit card acquisition, including familiarity with acquisition funnels and underwriting process, marketing campaigns, relevant software and CRM systems
• Strong analytical and problem-solving skills, ability to drive execution and continuous improvements
• Excellent project management skills as this role involves handling multiple workstreams, campaigns, and stakeholders simultaneously
• A desire to learn about our business and customers – contributing through collaboration and proactive relationship building
• Strong team orientation, collaborative, flexible, with the ability to work in a matrixed organization
• Excellent client relationship management skills with the ability to provide reliable insight into payment topics and your expertise
• Excellent oral and written presentation skills, able to communicate complex technical information clearly

Get to know the role

• This role involves planning, designing, implementing, and optimizing customer campaigns to drive acquisition, and cross-sell for client.
• The ideal candidate will work closely with clients to gather and manage project inputs, analyze data to form conclusions and recommendations, execute and analyze results to improve outcomes.

Key responsibilities include:

• Understand the Client’s current initiatives and priorities and align with key stakeholders.
• Analyze customer portfolio to identify rooms for card engagement / usage optimization
• Identify key customer segment to target, together with needs and pain points of customers
• Develop engagement strategies for cardholders, following the customer journey on multiple channels
• Develop and execute integrated marketing campaigns to drive customers’ card usage
• Monitor campaign effectiveness and establish feedback loops and identify improvements
• Optimize communication strategies, including messaging, timing, design and channel mix
• Develop test & learn pilots and scale up for digital marketing communications utilizing Customer Centered Design thinking
• Enhance engagement offers leveraging benefits platforms, bank’s owned portfolio and merchants funded offers
• Manage campaign budget, track spending, and adjust strategies to maximize ROI and achieve targets
• Collaborate with marketing agencies (media, brand, PR, CRM, content) to develop and execute high quality, on brand customer communications on time and within budget
• Structure documents and project deliverables leveraging data insights and client inputs

Client Management:

• Navigating complex team dynamics
• Independently lead engagements, seeking guidance as needed while ensuring ownership
• Influence multiple teams they work with or lead