Trade Marketing Section Leader

We are looking for a Trade Marketing Section Leader for our client in the automotive sector, for whom we provide consulting services.

Qualifications

• BSc/BA in Business Administration, Marketing, Engineering or in a relevant field,
• Fluency in both written and spoken English is essential,
• At least 15 years of experience in “Sales & Trade Marketing” in automotive battery industry or related sector,
• Proficiency in MS Office, especially Excel and PowerPoint; CRM tools experience preferred,
• Strong leadership skills with a background in team coordination,
• Result oriented with strong organizational and planning skills,
• Excellent communication and analytical thinking skills,
• Able to frequently travel,
• Proficient in MS Office programs.

Job Description

• Developing trade marketing strategies and translating brand strategies into actionable go-to-market plans to drive category growth,
• Leading the commercial planning process for assigned categories/brands, ensuring alignment with business targets,
• Performing product, channel, and customer segmentations,
• Analyzing the battery market and market share to identify opportunities for growth and strategic positioning,
• Conducting sales analysis and setting data-driven sales targets,
• Generating new product and services requests based on markets needs and actively participating in the development process,
• Developing pricing and brand portfolio strategies,
• Leading main dealer and retailers marketing operations (branding, promotions, promotional items),
• Organizing distributor meetings and trade fairs,
• Managing Retail Loyalty Program and continuously optimizing reward structures,
• Designing and managing trade and consumer campaigns and promotions, analyzing ROI to improve campaing efficiency,
• Conducting field research on competitive products and pricing,
• Tracking products, categories, and sales channels profitability, and suggesting price positioning changes,
• Managing all processes within the Turquality Program.