Retail Brand Director

Join Nike at the European Headquarters (EHQ) as Director, Retail Brand, Football EMEA and play a pivotal role in shaping how Nike shows up for consumers across the region. In this strategic leadership position, you will drive the retail brand vision for Football across Nike Direct stores and key Marketplace Partners, creating premium consumer experiences that connect sport, culture, and innovation. Leading a high-performing team, you will influence cross-functional partners across EMEA and help bring Nike’s Football stories to life through impactful retail execution and elevated consumer journeys. This is a temporary assignment running until May 2027.

• Drive the retail brand strategy for Football across Nike Direct and key Marketplace Partner stores throughout EMEA.
• Lead and develop a team of retail marketing professionals, fostering a culture of creativity, accountability, and growth.
• Shape and influence the Go-To-Market process, ensuring products and collections come to life through compelling storytelling and elevated retail experiences.
• Translate consumer, sport, and marketplace insights into impactful retail strategies and executions.
• Partner closely with Brand Marketing, Visual Merchandising, Account Marketing, Merchandising, Demand Planning, and EKIN teams to deliver integrated retail experiences.
• Influence senior stakeholders and build alignment across Global, Geo, City, and Country teams.
• Balance long-term strategic planning with operational excellence to drive both brand impact and business results.

• Competitive salary (to be discussed with the recruiter)
• Flexible hybrid work: 3 days in the office, 2 days from home
• Unlimited vacation days to recharge whenever you need
• 8% holiday allowance
• STIPP pension plan to secure your future 
• €0.23/km commuting allowance (up to €23 per office day)
• €5 daily work-from-home allowance
• 25% employee store discount – gear up with Nike!
• Access to Adecco Academy online learning for continuous growth
• Free use of on-campus gym facilities to stay active
• Bike plan to make your commute greener and healthier
• Career support and guidance 

Nike, Inc., a global leader in athletic footwear, apparel, and innovation, is headquartered in Beaverton, Oregon, and serves as a beacon of inspiration for athletes worldwide. Its European Headquarters (EHQ) is located on a vibrant campus that reflects the brand's dynamic and innovative spirit. Surrounded by lush parks, cycling paths, and running tracks, the campus embodies Nike’s commitment to sustainability, health, and community. A melting pot of global talent, it fosters creativity and collaboration, driving forward-thinking ideas that shape the future of sports, culture, and lifestyle.

• Extensive experience in Retail Marketing, Brand Marketing, Consumer Experience, or a related leadership role.
• Proven track record of leading and developing high-performing teams.
• Strong understanding of retail, consumer behavior, and omnichannel marketplaces.
• Experience translating consumer insights into impactful retail strategies and executions.
• Excellent stakeholder management and influencing skills across senior leadership levels.
• Strong strategic thinking capabilities combined with operational excellence and commercial acumen.
• Passion for sport, storytelling, innovation, and creating exceptional consumer experiences.

Apply now via the button. If you need more information about the team, the company, the role; feel free to send an email to nike@adecco.nl. We will be more than happy to support!