Digital Marketing Specialist

Join Nike EHQ as an Owned Communications Specialist and play a key role within the EMEA Digital Marketing team. You'll help shape and execute consumer-first CRM campaigns across email and push channels, delivering personalized experiences that connect athletes with the right content at the right time. Working at the intersection of Digital Marketing, Consumer Insights, and CRM, you'll contribute to strategies that drive engagement, loyalty, and business growth.

This is a temporary assignment running until April 2027.

As part of the EMEA Owned Communications team, you'll act as a subject matter expert in CRM and lifecycle marketing, helping bring personalized consumer journeys to life across Nike's digital channels. You'll work closely with internal stakeholders and agency partners to deliver best-in-class email and push communications that drive both consumer engagement and business performance.

• Support the development and execution of CRM strategies across email and push channels.
• Manage and optimize trigger programs, ensuring relevant and timely communication throughout the consumer lifecycle.
• Brief agency partners, review creative deliverables, and coordinate campaign execution for key marketing initiatives.
• Lead reporting and insights activities, translating channel performance data into actionable recommendations.
• Analyze consumer and commercial data to identify opportunities for personalization and engagement.
• Collaborate with Digital Experience, Merchandising, Business, and Operations teams to ensure a seamless consumer experience.
• Champion CRM best practices and help educate stakeholders on effective channel strategies and consumer communications.

• Competitive salary (to be discussed with the recruiter)
• Flexible hybrid work: 3 days in the office, 2 days from home
• Unlimited vacation days to recharge whenever you need
• 8% holiday allowance
• STIPP pension plan to secure your future
• €0.23/km commuting allowance (up to €23 per office day)
• €5 daily work-from-home allowance
• 25% employee store discount – gear up with Nike!
• Access to Adecco Academy online learning for continuous growth
• Free use of on-campus gym facilities to stay active
• Bike plan to make your commute greener and healthier

Nike, Inc., a global leader in athletic footwear, apparel, and innovation, is headquartered in Beaverton, Oregon, and serves as a beacon of inspiration for athletes worldwide. Its European Headquarters (EHQ) is located on a vibrant campus that reflects the brand's dynamic and innovative spirit. Surrounded by lush parks, cycling paths, and running tracks, the campus embodies Nike’s commitment to sustainability, health, and community. A melting pot of global talent, it fosters creativity and collaboration, driving forward-thinking ideas that shape the future of sports, culture, and lifestyle.

We're looking for a curious, consumer-focused marketer with a passion for CRM, digital marketing, and data-driven decision making.

• Minimum 4 years of experience in CRM, Lifecycle Marketing, Digital Marketing, Email Marketing, or Consumer Marketing.
• Experience developing and executing consumer lifecycle journeys and personalized communications.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Understanding of segmentation, personalization, and consumer engagement strategies.
• Experience with campaign reporting, CRM performance metrics, and marketing analytics.
• Strong project management and stakeholder management skills.
• Familiarity with tools such as Airtable, Tableau, Figma, Keynote, or similar marketing platforms.

Apply now via the button. If you need more information about the team, the company, the role; feel free to send an email to nike@adecco.nl. We will be more than happy to support!