Brand Manager 品牌經理

【Client Description】

• 在台灣服務超過30年，是全球知名品牌，以健康生活為理念，讓每一位消費者和客戶提供最優質的生活用品和服務

【Candidate Profile】

• 5+ years of brand marketing experience within the FMCG industry (experience in consumer goods/personal care sector is highly preferred).
• Proven track record of independently managing new product launches and executing large-scale annual campaigns.

【Responsibilities】

• Strategic Planning & Product Launch: Deeply analyze market trends to identify potential growth opportunities; lead execution plans for new product launches, establishing clear product positioning and communication strategies.
• Campaign Execution & Agility: Implement annual marketing plans and consistently track brand performance, utilizing market data to make timely adjustments to brand communication and media resource allocations.
• Cross-Functional Integration: Convene regular cross-functional meetings to facilitate internal information sharing, horizontally connecting sales and marketing communication teams.
• P&L & Performance Management: Take responsibility for brand P&L management, driving company financial objectives through rigorous sales forecasting and A&P budget control.

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