Field Sales & Marketing (FSM)
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Our Approach
Driving brand impact, customer engagement and business growth.
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Leverage our experience in managing promoters, merchandisers, brand ambassadors and field sales teams to strengthen brand presence and deliver meaningful customer engagement across every touchpoint.
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Drive consistent results through structured performance management, continuous training, and employee engagement initiatives that enhance productivity, service quality, and workforce retention.
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Simplify field operations with in-house training and end-to-end workforce support. From recruitment and onboarding to payroll, compliance, and administration, we ensure seamless execution and operational efficiency.
Case Study 1
Our client, a leading global electronics brand, appointed Adecco as the exclusive manpower provider for its island-wide Mobile Promoters in Singapore.
We have successfully transitioned up to 250 employees within a month, ensuring smooth salary, incentive, and commission payouts. Contracts and benefits were matched or enhanced based on prior terms and service duration.
Adecco effectively managed dispersed locations and complex incentive schemes, showcasing capabilities beyond conventional payroll support.
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Scale field teams quickly to support campaigns, product launches and peak demand periods, with seamless workforce management that keeps operations running efficiently and without disruption.
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Leverage a scalable talent network and end-to-end workforce support to ensure business continuity, executional excellence and the flexibility to meet changing market demands.
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Maintain high standards of retail execution through structured in-house training, performance monitoring, and quality assurance measures.
Case Study 2
Our client, a globally recognized brand known for its luxury coffee and espresso machines crafted with premium-grade coffee, appointed Adecco to take over its entire Retail Trade Operations workforce of up to 60 employees from a previous vendor whose contract had ended.
Adecco conducted a thorough workforce assessment to retain top-performing employees and ensured all employment benefits and policies were standardized to be equal to or better than previous terms. The transition process was fully compliant with local legislation. Given the long tenure of many employees, effective change management was essential to ensure a smooth and positive transition.
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Seamlessly transitioned 75% of the workforce (up to 45 employees), ensuring business continuity and employee retention.
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Achieved a mystery audit pass rate of over 90%, reflecting consistent and exceptional customer service standards.
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Enabled quick deployment of manpower to boutique stores, ensuring optimal staffing during urgent needs.
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Celebrating Excellence
We are proud to share that our associates were honored the Excellent Service Award (EXSA) 2024, organised by the Singapore Retailers Association.
In 2024, we’ve received:
🏅 3 Star Awards
🥇 10 Gold Awards
🥈 5 Silver Awards
This recognition is a testament to the dedication, professionalism, and service excellence our team delivers on the frontlines every day. It highlights the embodiment of our core values—Passion, and placing our Customers at the Heart of everything we do.
Looking to outsource your marketing activities?
At Adecco, we’re more than a service provider—we’re your talent partner. Whether you need assistance with talent acquisition or expert advice on workforce matters, we're here to help. Contact us today to explore new possibilities together.
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