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Potential U.S. Tariffs on Canada: What It Means for Businesses

With potential U.S. tariffs on Canadian goods, businesses may face changes in costs and supply chains. Stay informed and explore ways to prepare

6 minutes

27th of February, 2025 Adecco

U.S. tariff proposals on Canadian goods could disrupt industries like automotive, agriculture, and energy, leading to higher costs and economic challenges. This blog explores the potential impacts and offers strategies for Canadian businesses to adapt and stay competitive in a shifting trade landscape.

female worker at an exporting site

Trade between Canada and the United States has long been a cornerstone of economic prosperity for both nations. With the U.S. being Canada’s largest trading partner, any disruption in trade policies can create ripples across industries and borders. Recently, increased tariff threats from the U.S., specifically targeting Canadian goods, have raised concerns among businesses and policymakers. But what does this mean for Canadian businesses, and how can they prepare? This blog explores the potential economic impacts of U.S. tariffs on Canadian goods, the Canadian government’s response, and actionable strategies for businesses to adapt during this uncertain time.

Understanding U.S. Tariff Threats on Canadian Goods

Tariff policies introduced in recent years have put U.S.-Canada trade relations under strain. From steel and aluminum to energy products, Canadian goods are facing challenges in the form of proposed tariffs that could go as high as 25%. These potential measures, framed around concerns such as national security and trade deficits, aim to protect certain American industries but also threaten to destabilize others. For Canada, the stakes are high. Trade between the two nations hit more than $700 billion in 2022, and significant sectors such as automotive, agriculture, energy, and basic metals could see severe disruption if tariffs were imposed. By understanding the broader Trump administration policies that shaped this landscape—and their lasting influence on U.S. trade strategies—we can better predict what lies ahead.

The Trump Administration's Trade Policies and Their Impact

The Trump administration adopted an "America First" trade policy focused on reducing trade deficits and boosting domestic manufacturing. High-profile measures like imposing 25% tariffs on imported steel and aluminum under the guise of national security significantly impacted Canadian exports. These policies also targeted broader concerns, such as fentanyl trafficking and illegal immigration. Through executive orders, Trump shifted U.S. trade dynamics not only with countries like China and Mexico but also with trusted allies, including Canada. Despite changes in leadership at the White House, lingering effects of these policies remain embedded within current U.S. strategies, signaling a potentially contentious trade environment for Canadian businesses.

How Proposed Tariffs Could Impact Canadian Businesses and the Economy

If imposed, the proposed U.S. tariffs on Canadian goods could have sweeping economic consequences for Canada. Here are several potential effects:

Weakened Canadian Dollar

Increased tariffs could strain Canada's economy, leading to a weakened Canadian dollar against the U.S. dollar. This would make imports from the U.S. more expensive for Canadian businesses and consumers, contributing to inflationary pressures.

Business Costs and Inflation

Tariffs would drive up costs across Canadian industries reliant on U.S. trade. This includes increased costs for transportation, supply chains, and raw materials, eventually pushing inflation upward.

Trade Disruptions

Sectors such as automotive and steel could see their supply chains disrupted, leading to production slowdowns and potential layoffs. Automotive production in Ontario, for instance, could face significant strain, with rising costs for imported parts and components.

GDP Decline

Tariffs could reduce Canada’s GDP by an estimated 3.4% to 4.2%, affecting the nation’s overall economic growth trajectory. With sectors like agriculture, energy resources, and manufacturing vulnerable, the ripple effects would be felt across the country.

Industry Spotlights:

  • Automotive: A key export from Ontario, the Canadian auto industry could face layoffs and declining exports due to increased production costs.
  • Agriculture: Farmers in Alberta and British Columbia may struggle with decreased access to U.S. markets for crops like wheat and soy.
  • Energy Resources: Tariffs on Canadian crude oil and energy products could intensify trade disputes around energy exports to the U.S.
  • Basic Metals: Previous tariffs have impacted producers. New tariffs would reduce export rising costs for manufacturers.

What Could Trigger a Trade War? Canada’s Retaliatory Measures

If U.S. tariffs are implemented, there’s a high likelihood that Canada will respond with retaliatory tariffs. The Trudeau government has already floated the possibility of a $155 billion tariff package targeting American goods such as orange juice, aluminum products, and agricultural commodities. However, such measures risk an escalation of the trade war, with the U.S. warning of harsher tariffs in response. Trade disruptions at this level could severely impact both economies, creating a lose-lose situation for businesses on both sides of the border.

Provincial Responses and Canada’s Strategic Approach

Canadian provinces and the federal government are mobilizing to address the threats posed by potential tariffs:

Provincial Responses:

  • Ontario: Premier Doug Ford has already raised concerns about the automotive and manufacturing sectors being disproportionately affected.
  • Quebec: A major exporter of aluminum products, the province is advocating for targeted protections for its industries.
  • Alberta: The province seeks to safeguard its energy exports and resource-driven economy.
  • British Columbia: Focused on protecting agricultural and forestry sectors from trade disruptions.

Federal Government Strategy:

Prime Minister Justin Trudeau has emphasized a coordinated national response. From diplomatic negotiations to financial support for affected industries, Canada’s federal government is actively working on strategies to mitigate potential economic fallout.

Short-Term and Long-Term Economic Impacts

Short-Term:

  • Economic Slowdown: Businesses reliant on U.S. trade may experience slower growth.
  • Unemployment: Reduced demand for Canadian goods could lead to layoffs in vulnerable industries.
  • Business Closures: Higher operating costs force some businesses to downsize or shutter.

Long-Term:

  • Shift in Trade Relationships: Canada may pivot toward countries like China and Mexico to diversify its exports.
  • Global Supply Chains: Businesses could restructure supply chains to reduce reliance on the U.S. market.
  • Innovation: Canadian industries may innovate and invest in technology to remain competitive.

Canada’s Response Plan for Businesses

Canadian businesses should consider the following strategies to prepare for possible tariffs:

  • Assess Business Costs: Determine how tariffs could impact your pricing strategy and supply chain logistics. You may need to adjust budgets to absorb higher costs.
  • Explore Remission Options: Work with accountants or trade experts to identify tax exemptions or tariff remission programs that could reduce your financial burden.
  • Diversify Trade Partnerships: Consider exploring opportunities in markets outside the U.S., such as Europe or Asia, to reduce reliance on the U.S. market.
  • Communicate with Stakeholders: Engage suppliers, customers, and trade associations to prepare for potential disruptions, ensuring your operations can adjust smoothly.
  • Leverage Trade Agreements: Take advantage of agreements like the CPTPP or CETA to mitigate risks and bolster access to other global markets.

Future Opportunities for Canadian Exports

Despite the challenges, Canadian businesses can identify opportunities amidst the tariff threat:

Energy Resources

Focus on exporting Canadian oil and natural gas to countries in Asia or Europe to diversify energy markets.

High-Quality Goods

Canada’s reputation for high-quality agricultural produce opens doors in global markets, with potential for expanding beyond the U.S. market.

Innovation

Investments in advanced manufacturing and AI solutions could position Canadian businesses as leaders in their fields, offering new products and technologies to international buyers.

Adapting to a Changing Trade Landscape

Potential U.S. tariffs are a stark reminder of the unpredictable nature of international trade. For Canadian businesses, staying informed and proactive is essential to navigating these challenges. Consult the Department of Finance's guidelines and work with trade professionals to remain agile. While the road ahead may be complex, adaptability and strategic planning will help businesses weather the storm and emerge stronger.