Trade Marketing Manager

Our client is Coca-Cola HBC, a company with a portfolio of globally recognized brands and a strong presence across international markets. The company continuously sets benchmarks in innovation, sustainability, and people development. Dedicated to fostering a culture of learning, initiative, and professional growth, Coca-Cola HBC provides its employees with the opportunity to build long-term careers and reach their full potential. 

On behalf of our client, Adecco is seeking a motivated and ambitious professional for the position of Trade Marketing Manager (Location: Pristina, Kosovo). In this role, the candidate will lead the Trade Marketing function across Kosovo and Montenegro, ensuring the effective execution of channel and category strategies while supporting sustainable business growth across both markets. 

Key responsibilities: 

• Develop and implement trade marketing strategies and annual channel plans aligned with business objectives across Kosovo and Montenegro. 
• Lead the planning and execution of channel-specific marketing initiatives, promotional activities, and in-store activation programs. 
• Define and drive execution standards, merchandising guidelines, and the "Picture of Success" across all relevant sales channels. 
• Partner closely with Sales, Marketing, Category, and other cross-functional teams to ensure effective implementation of trade marketing strategies and priorities. 
• Monitor market performance, analyze channel and campaign results, and recommend actions to maximize business growth and profitability. 
• Manage trade marketing budgets and investments, ensuring efficient allocation of resources and strong return on investment. 
• Lead, develop, and support the Trade Marketing team through coaching, performance management, and talent development initiatives. 
• Build and maintain strong relationships with key internal stakeholders and external partners to ensure successful delivery of business plans. 
• Drive continuous improvement by identifying new growth opportunities, implementing best practices, and introducing innovative trade marketing solutions. 
• Ensure compliance with company policies, processes, and health, safety, and sustainability standards. 

Candidate profile: 

• University degree (Bachelor’s degree or equivalent). 
• Minimum 4 years of experience in Trade Marketing, Marketing, Sales, or a related commercial function. 
• Strong understanding of trade marketing, brand strategy, and channel development. 
• Experience in leading, coaching, and developing team members. 
• Strong analytical skills and experience in budget management and performance monitoring. 
• Proficiency in MS Office applications. 
• Advanced written and spoken English.