Senior Field Merchandising Manager / Field Merchandising Manager – FMCG

Our client is hiring Senior Field Merchandising Manager / Field Merchandising Manager – FMCG.

Requirements:

• Minimum 5 years of supervisory or management experience in FMCG retail execution, field marketing, or merchandising.
• Proven track record of managing large, distributed field teams within hyper-agile retail environments (Convenience Store or 4KA experience is highly preferred).
• Strong technological proficiency, with the ability to champion new digital tools, systems, and data-driven dashboards.
• Exceptional stakeholder management and communication skills to interface confidently with internal and external stakeholders.
• Strong analytical and problem-solving skills to continuously evaluate and improve merchandiser accuracy and operational performance.
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Responsibilities:

• Lead and manage the overall in-store merchandising operations for the brands across KA (Mannings, Wellcome, Watsons, Parknshop), Open Trade, and Macau channels, proactively driving the maximization of brand visibility, optimal shelf share, and secondary displays to stimulate sales volume growth.
• Analyze field execution data, stock-out patterns, and compliance reports to identify hidden sales opportunities, converting real-time in-store insights into actionable commercial recommendations.
• Serve as a proactive escalation point, delivering real-time dashboard updates on Planogram (POG) fixes, weekly performance summaries, and strategic monthly business reviews.
• Implement agile, high-frequency execution strategies to rapidly deploy surge teams in response to sudden promotional shifts, competitor activities, VIP visits, or customer change requests. Oversee the merchandiser supply pool by managing staff rotation, executing robust training plans, and to guarantee execution excellence.
• Drive the field team's transition from manual tracking to a digitalized workflow, ensuring the team successfully meets per store execution target.