Marcom Planner

【Client Description】

美商類FMCG上市櫃公司

【Requirement】

_Minimum 4–6 years of experience in product marketing, with exposure to digital marketing; experience in website development and dashboard design is a plus.

_Familiar with digital marketing tools and certifications such as GA4, Firebase, SEO, HTML, Power BI, and Google Analytics.

_Strong analytical skills, with the ability to translate data insights into actionable strategies.

_Solid understanding of consumer behavior across digital platforms.

【Responsibility】

_Translate product and marketing strategies into integrated 360° campaigns, leading messaging development and creative direction.

_Plan and execute influencer initiatives, strategic partnerships, and media collaborations to maximize campaign impact.

_Enhance and manage existing communication channels, while also developing customer-facing content that is consistent with brand identity and tailored to target audiences.

_Track and evaluate campaign performance based on defined KPIs, and continuously analyze results to drive optimization and improve effectiveness.

_Collaborate closely with cross-functional teams to plan and execute product launches and promotional campaigns that support overall business goals.