Digital Marketing Associate

這是一家全球領先的生物製藥企業在台灣所設立的分公司，總部位於美國新澤西州。該企業擁有超過百年的研發歷史，長期致力於新藥與疫苗的研究開發，並在全球超過 140 個國家設有據點。

在台灣，該公司位於台北市信義區，為本地提供多項醫療解決方案，包括：

• 處方藥品
• 疫苗
• 生物製劑
• 動物保健產品

企業在台灣的核心使命包括：

• 透過創新的醫療科技提升患者福祉、守護生命
• 持續投入重大疾病領域，如癌症、心血管與代謝疾病、傳染病（如 HIV、伊波拉）等的預防與治療研究
• 推動企業社會責任，重視永續發展、醫療倫理、多元共融與病患需求

此外，該企業在疫苗領域也具有百年以上的研發經驗，積極投入公共衛生與疾病預防，是國際上極具影響力的研發型生物製藥組織之一

To be successful in this role, you will have strong experience in ideating and implementing 0 to 1 strategies with an early stage / growth stage startup/ entrepreneurial mindset, and an innate joy to celebrate and learn from failures.

·        Bachelor of Arts or Bachelor of Science in Business, Marketing, Communications, or other-related disciplines

·        Minimum 3 years of experience in media channel planning and social media operations working in a digital marketing agency or similar environment

·        Proficiency with digital marketing and social media management. Strong analytical skills with the ability to interpret data and provide actionable insights.

·        Passion for Digital, Data and Analytics. Understanding of Asia Pacific markets. Fluency in English, both spoken and written, with an ability to synthesize data/insights into actionable business recommendations backed by structured problem-solving skills and analytical rigor

·        Capability to communicate, collaborate and drive adoption and change across a range of local, regional, and global functions, with the empathy and sensitivity for cultural differences and can rally teams to action and outcomes

·        Strong project and agency management skills, with intellectual curiosity and the ability to create a vision as well as execute complex initiatives in matrix structures and a get things done attitude

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We are seeking a highly skilled Digital Marketing Associate Specialist to support our day-to-day operation of digital activation campaign including consumer and healthcare professional (HCP) engagements across Asia-Pacific markets. This role combines social media management, omnichannel campaign operation, and data-driven campaign analysis. The ideal candidate will have a background working on the agency side and possess a strong understanding of media planning and data analytics, along with operational excellence collaborating across multiple teams. The candidate is based in Taiwan.

Key Responsibilities:

·        Social Media Management

o  Manage daily company owned social media activities including planning, scheduling, publishing, monitoring interactions, and community management of various platforms across APAC markets

o  Plan and develop social media content and campaigns

·        Media Planning and Deployment

o  Assist in the planning and execution of digital activation including consumer and HCP engagement

o  Stay up-to-date with latest digital marketing trends, tools, and best practices.

·        Performance Measurement and Analysis

o  Establish and track KPIs to measure campaign success.

o  Conduct performance reviews and provide data-backed actionable insights

·        Collaboration and Stakeholder Management

o  Work closely with internal stakeholders including Marketing, Legal and Medical to ensure cohesive messaging and branding across all channels.

o  Manage external agencies and vendors to optimize campaign execution

o  Ensure compliance with brand guidelines, legal requirements and related policies