Strategic Key Account Manager/Regional Sales Manager (Building Material)

Our Client is a European-based manufacturer specializing in building materials, providing products and solutions for both residential and industrial projects.

• University degree, preferably in Business Administration or a related field, with 8–10 years of relevant experience.
• Strong ability to convert market research data or BCI data into a structured project pipeline by segmentation.
• Solid understanding of the paint / coatings market, with the ability to identify and anticipate emerging high-potential segments.
• Established relationships with key developers, main contractors, or architects in the construction industry, or proven ability to build senior-level relationships with these stakeholders.
• Excellent interpersonal and relationship-building skills, with the ability to influence customers and internal sales teams.
• Self-starter with strong account management and organizational skills, capable of multi-tasking effectively across cross-functional teams while meeting deadlines.
• Good working knowledge of Microsoft Office (Excel, PowerPoint, Word).
• Strong written and verbal communication skills, with high influencing capability.
• Prior experience in a B2B environment is an advantage.
• Experience in the paint / coatings industry is preferred.
• Willingness and ability to travel nationwide as required.

Contact: hong.pham@adecco.com/ 0328123100

1. Build a Robust Project Pipeline by Segment

• Identify and develop a strong project pipeline for each segment, aligned with the focus of the specification and project teams for the current and upcoming years.
• Define the appropriate product portfolio for each segment and coordinate with the Marketing team to develop new products where required.
• Identify emerging and high-growth segments and support the development of new product solutions for these segments.
• Develop and promote differentiated product solutions with competitive advantages for each segment to improve overall sales win rates.

2. Drive Business Through Key Account Development

• Identify and build strong senior-level relationships with Key Accounts to achieve targeted revenue contributions.
• Explore and establish potential business partnerships with Key Accounts for product supply and long-term collaboration.
• Segment Key Account customers to deliver differentiated and value-added services.
• Leverage and grow business across key customer segments including government, private developers, large contractors, and applicators.
• Manage all Key Account leads and activities within the CRM system.
• Coordinate closely with Project Sales, Technical Services, Specification, and Marketing teams to ensure best-in-class service delivery to Key Accounts.

3. Performance Review & Business Optimization

• Track and review project pipelines from existing Key Accounts on a fortnightly and monthly basis.
• Identify and evaluate new Key Account opportunities on a fortnightly and monthly basis.
• Analyze actual sales performance by segment and adjust strategies to align with real market needs.
• Escalate key issues and recommendations to senior management to support timely strategic adjustments.