Brand manager- Building materials

Adecco client is a leading multinational company in building materials.

RESPONSIBILITIES

• Marketing Strategy:
  • Design and execute annual and campaign-based integrated marketing plans for assigned portfolio/brands, ensuring alignment with marketing goals and overall business growth targets.
  • Take ownership of brand performance and health in the market, including driving volume expansion, market share improvement, and sustainable profitability.
• Brand Management:
  • Oversee all brand and trade marketing activities to strengthen brand visibility, stimulate purchase consideration, and convert demand into sales.
  • Evaluate brand results and market dynamics, taking into account macroeconomic factors and competitor activities to uncover new opportunities, customer gaps, and key business challenges, then propose appropriate action plans.
  • Manage marketing expenditure to ensure activities stay within approved budgets while maximizing return on investment.
  • Collaborate closely with internal support teams to ensure effective execution and timely achievement of business objectives.
• Product Management:
  • Coordinate with Regional teams to develop new products that meet customer expectations, covering concept development, packaging localization, and pricing approach.
  • Partner with relevant stakeholders such as Regional Marketing, R&D/I, QA, Customer Service, and Integrated Supply Chain to successfully launch and commercialize new products.
  • Track the quality performance of the existing portfolio and initiate corrective actions when issues arise.
• Other:
  • Assist the Head of Brand in implementing new initiatives and handling ad-hoc projects across the business to enhance team efficiency and productivity.

REQUIREMENTS

• Education:
  • Bachelor’s degree and above in Marketing or Business Administration
• Experience
  • At least 03-year experience working in same position in multi-national company.
  • Has knowledge of B2B product marketing is a must. Experienced in project segmentation of material building industry is preferred
  • Strong experience in Brand & Product management.
• Skill
  • Strategic thinking
  • Strong analytical and project management
  • Team building and Leaderships
  • Good timing and budget management
  • Good command in English
• Personal characters:
  • Result oriented
  • Hard working in pressurize business.
  • Confident and dynamic personality.

If you are interested in this role, please don’t hesitate to contact me or send your CV to thuong.nguyen@adecco.com