B2C Regional Sales Manager

Role Overview

The B2C Regional Sales Manager will be responsible for driving business growth and strengthening market presence in Vietnam. This role involves creating and executing strategic sales plans, managing key accounts, and leading the sales team to achieve ambitious targets. The position emphasizes sustainable business development, distributor management, and value-based selling within the industrial and metalworking lubricants sector.

Responsibilities

• Strategic Sales Planning
  • Develop and roll out sales strategies that support regional growth goals, driving revenue expansion and market penetration.
  • Use market intelligence and competitor insights to identify and rank key accounts.
  • Build tactical plans covering the entire sales journey, from prospecting to deal closure.
  • Nurture long-term, profitable client relationships and broaden engagement in sectors such as manufacturing, automotive, and industrial markets.
  • Work closely with marketing, product, and technical teams to localize solutions.
  • Evaluate market performance and refine strategies based on data trends and customer feedback.
• Sales Execution
  • Set sales targets for Sales Supervisors to ensure monthly, quarterly, and annual objectives are achieved (volume, product mix ratio, key account development, etc.).
  • Analyze sales data to identify key patterns, optimize planning, and enhance productivity. Leverage digital marketing tools and online platforms to strengthen sales execution and broaden market reach.
  • Monitor performance and reporting activities to ensure achievement of sales goals:
  • Track and analyze sales performance (SO, SI, inventory, KPIs) across distributors and regions.
  • Review market, competitor, and channel variances, identify root causes, and recommend corrective actions to secure target attainment.
  • Prepare and deliver recurring sales reports and ad-hoc analyses (performance reviews, market insights, forecasts).
  • Oversee OPEX spending to ensure cost control within approved budgets.
  • Utilize DMS, Power BI, and other digital tools to manage sales workflows, monitor customer interactions, and support data-driven decision-making.
• Distributor & Channel Management
  • Manage and scale the distributor network to achieve annual business objectives.
  • Maintain strong partnerships with channel partners to ensure strategic alignment.
  • Track distributor performance and provide training/support to maximize results.
  • Onboard new distributors to reinforce regional coverage.
• Forecasting & Demand Planning
  • Ensure accurate sales forecasts to maintain optimal inventory levels.
  • Work with supply chain teams to secure timely deliveries and mitigate operational risks.
  • Adjust forecasts proactively based on evolving market trends.
• Sales Team Leadership
  • Lead and motivate the sales team to deliver on targets.
  • Establish clear KPIs, monitor progress, and conduct structured performance evaluations.
  • Implement capability-building programs on value-based selling and negotiation.
  • Promote effective cross-department collaboration.
• Brand Building
  • Advocate for a value-selling approach, delivering solutions that generate measurable customer impact.
  • Elevate brand visibility through events, sponsorships, and strategic partnerships.
  • Align sales actions with long-term brand development initiatives.
• Compliance & Organizational Leadership
  • Ensure compliance with internal regulations and ethical standards.
  • Support HR activities such as recruitment and performance management.
  • Contribute to sustainability and risk management initiatives.
  • Participate in budgeting cycles and organizational planning.
• Additional Responsibilities
  • Represent the organization at industry functions and associations.
  • Drive digital transformation across the sales organization, including CRM and analytics adoption.
  • Identify business risks and implement mitigation measures.
  • Support regional programs and engage in cross-border collaboration.

Requirements

• Education
  • Bachelor’s degree in Business Administration, Economics, or a related discipline; an MBA is an advantage.
• Experience
  • Minimum of 5 years in a similar managerial role; experience within related industries is preferred.
  • Demonstrated success in achieving sales targets and driving business expansion.
  • Proficient in sales tools and technologies such as SFA and DMS, including the ability to use them for reporting, analysis, and data-driven decision-making.
  • Solid understanding of B2C business operations.
  • Strong background in distribution channel management and route-to-market strategy.
  • Experienced in applying analytical and problem-solving approaches to enhance forecast accuracy.
  • Possesses strong business acumen and strategic mindset.
• Skills
  • Functional Skills
    • Market and industry awareness.
    • Product knowledge.
    • Distribution and channel management.
    • Key account management.
    • Sales process mastery and selling techniques.
    • Competence with DMS and sales analytics tools.
    • Customer-centric approach.
    • Strong proficiency in English communication.
  • Interpersonal & Behavioral Skills
    • Digital proficiency and comfort with technology solutions.
    • Strong communication abilities.
    • Data-driven decision-making.
    • Negotiation capability.
    • Ability to navigate complex situations and resolve conflicts.
    • Problem-solving mindset.
    • Goal-oriented working style.
    • Adaptability and change management.
  • Leadership Skills
    • Strategic thinking and planning capability.
    • Coaching and team development.
  • Decision-Making
    • Authorized to make decisions related to distributor support within the approved Trade Marketing budget (e.g., signage, sales-out programs, in-store promotions).
    • Authority over OPEX spending within the regional budget and allocation for Sales Supervisors.
    • Ability to decide on the use of additional support approved by the Sales Director.
    • Responsible for assigning weekly, monthly, and quarterly work plans.

If you are interested in this role, please don’t hesitate to contact me or send your CV to thuong.nguyen@adecco.com