Trade Marketing Managing Associate

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The Adecco Group is a leading human resources solutions company operating in more than 60 countries and employing millions of people every day. Listed on the Fortune Global 500 list, The Adecco Group creates better job opportunities with its 34,000 employees by emphasizing inclusivity and collaboration. Headquartered in Zurich, Switzerland, The Adecco Group AG is listed on the SIX Swiss Exchange and has been named one of the
 “We are looking for a Trade Marketing Managing Associate for our client in the automotive sector, for whom we provide consulting services.

Qualifications

• Graduates of the Faculty of Economics and Administrative Sciences or the Business Administration or Industrial Engineering departments of universities,
• Proficient in English at an advanced level,
• Minimum 5 years of experience in marketing and communications,
• Proficient in brand, marketing, and communication concepts and practices,
• Experienced in project management,
• Creative, organized, process-oriented, analytical, and strategic thinker with strong communication skills,
• Team player with strong coordination skills
• Interested in new technology, trends, and applications,
• Proficient in MS Office programs

Job Description

• Create, develop and implement commercial marketing plans across all our sales channels.
• Identify target markets and segments, develop short- and long-term commercial marketing plans.
• Manage promotional material processes for domestic and international customers.
• Ensure the preparation and delivery of printed materials to be used at the point of sale for commercial marketing purposes.
• Determine, budget, and manage participation in all trade fairs and events held domestically and internationally. Organize distributor and dealer meetings and plan and manage all related processes.
• Monitor and report on market dynamics, market developments, and competitor field applications.
• Conduct and report on market research and customer satisfaction surveys targeting customers and retail outlets.
• Developing, implementing, and reporting on consumer and commercial campaign concepts for brands in the domestic market.
• Prepare customer announcements related to commercial marketing topics and send them via email and SMS to target audiences such as distributors, customers, retail outlets, and field sales teams.
• Conduct regular field visits to ensure that marketing activities in domestic sales channels operate more effectively and efficiently.
• Create a commercial marketing budget for all relevant activities, ensure that expenditures comply with the approved budget, and report monthly.
• Develop, implement, and execute commercial marketing plans in line with the company's international marketing and sales strategies.
• Apply for and follow up on foreign trademark registration procedures, renewals, and objections.
• Apply for and follow up on foreign trademark registration procedures, renewals, and objections.
• Create and implement market entry, launch/relaunch project plans for international markets
• Develop signage, in-store displays, vehicle wraps, and field visual application designs for distributors and sub-dealers abroad in line with the brand's corporate identity efforts; plan field implementation and budget with the distributor; report monthly.
• Ensure the preparation and distribution of printed materials such as catalogs, brochures, posters, and calendars to be used at points of sale for commercial marketing purposes.
• Monitor and report on market dynamics, market developments, competitor brands & products, and the company's brand & product performance.

Adecco is a private employment agency under Turkey Employment Organization's authorization 554 license number 10.11.2022.
Adecco, İşkur'un denetiminde 10.11.2022 tarihli 554 No'lu lisans sahibi özel istihdam bürosudur.

 

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