Digital Performance Marketing Specialist (E-Commerce)

GENERAL QUALIFICATIONS AND JOB DESCRIPTION

The Adecco Group is the world’s leading HR solutions company. We believe in making the future work for everyone, and every day enable more than 3.5 million careers.

We skill, develop, and hire talent in 60 countries, enabling organisations to embrace the future of work. As a Fortune Global 500 company, we lead by example, creating shared value that fuels economies and builds better societies.

Our culture of inclusivity, entrepreneurship and teamwork empowers our 34,000 employees. We are proud to have been consistently ranked one of the 'World's Best Workplaces' by Great Place to Work®.

The Adecco Group AG is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and listed on the SIX Swiss Exchange (ADEN) and powered by nine global lead brands: Adecco, Adia, Badenoch + Clark, General Assembly, Lee Hecht Harrison, Modis, Pontoon, Spring Professional, and Hired.

 

We are looking for a “Digital Performance Marketing Specialist” for our global business partner with qualifications below;

 

Key Responsibilities

 

• Launch, manage, and optimize paid campaigns on Meta Ads (Awareness, Conversion, Retargeting),
• Execute campaigns across Google Ads platforms (Search, Display, Shopping, YouTube),
• Configure Meta Pixel, event tracking, and conversion events via GTM and Shopify,
• Build and manage retargeting funnels and email marketing flows (via Klaviyo or similar),
• Monitor and analyze campaign results across Shopify, Meta BI, GA4, and CRM dashboards,
• Deliver monthly performance reports focused on CPA, ROAS, CTR, and Funnel Conversion,
• Collaborate with the creative team to ensure ad creatives align with strategy,
• Manage integrations on Shopify: payment (Paratika), logistics (Yurtiçi Kargo), tax and shipping settings,
• Continuously test landing pages and conduct A/B tests and CRO initiatives,
• Stay up-to-date with industry trends and provide proactive insights for revenue growth.

 

Requirements

 

• Minimum 3 years of hands-on experience running paid campaigns on Meta & Google for e-commerce brands,
• Proficiency in Shopify, including app integration and third-party logistics/payment providers,
• Strong analytical skills with the ability to interpret performance data and create actionable insights,
• Proven track record in setting up and managing retargeting and remarketing funnels,
• Proficiency with GA4, Google Tag Manager, Meta Pixel, Meta Ads Manager,
• Experience with email marketing platforms like Klaviyo or Mailchimp,
• Budget management and ability to drive strong ROAS,
• A data-driven mindset with excellent attention to detail.

 

Preferred

 

• Experience in beauty, cosmetics, or health industries,
• Basic skills in visual editing for ad creatives (images/videos),
• Familiarity with marketing automation tools (e.g., Segment, HubSpot, Criteo).

 

 

Adecco is a private employment agency under Turkey Employment Organization's authorization 442 license number 09.11.2022

Adecco, İşkur'un denetiminde 09.11.2022 tarihli 442 No'lu lisans sahibi özel istihdam bürosudur.