About Company:

About the Company

This is a global digital marketing agency operating across multiple international markets, delivering high-impact digital performance solutions for major global brands. The Korea office plays a key strategic role, working closely with international teams on regional digital activation, search optimization, and data-driven performance initiatives. The organization values agility, global collaboration, and deep expertise in digital marketing.

Position Overview

The company is seeking a Content Marketer (internal title: Analyst) to join its Seoul-based Content Team.

This role is ideal for someone with a strong understanding of Korean digital platforms such as KakaoTalk and LINE, hands-on experience in influencer marketing, and the ability to extract actionable insights from data. You will be responsible for managing client-owned social media channels and executing influencer campaigns across platforms for global brands in the fashion, hospitality, and luxury sectors.

Key Competencies:

Main Responsibilities

1. Social Media Channel Management

• Operate and manage brand-owned social media channels, including KakaoTalk, LINE, Instagram, Naver Blog, and other relevant platforms.
• Ensure consistent brand voice, content quality, and channel performance aligned with overall marketing objectives.

2. Influencer Marketing Execution

• Plan and execute influencer marketing campaigns end-to-end, including influencer sourcing, briefing, coordination, and campaign management.
• Manage influencer relationships and evaluate campaign effectiveness through performance tracking and reporting.

3. Performance Analysis & Reporting

• Analyze channel, content, and campaign performance to identify trends and actionable insights.
• Prepare and deliver regular performance reports with clear takeaways and recommendations.

4. Cross-Functional & Client Collaboration

• Collaborate closely with internal teams, clients, and external agency partners to ensure alignment and smooth execution.
• Support communication and coordination across stakeholders throughout campaign lifecycles.

5. Presentation & Documentation

• Develop, structure, and refine PowerPoint presentations for client meetings, including strategic proposals and campaign reports.
• Clearly document objectives, execution plans, results, and insights in a structured and professional format.

An Ideal Candidate:

Required Qualifications

·        3–5 years of hands-on experience in social media channel management and/or influencer marketing

·        Deep understanding of KakaoTalk, LINE, and Naver Blog, including platform mechanics, content formats, and audience engagement patterns

·        Strong analytical and data interpretation skills, with working knowledge of Excel, Google Analytics, social media management tools, social listening tools, or similar tools

·        Strong communication and interpersonal skills, with the ability to collaborate effectively across teams and with external partners

·        Bilingual proficiency in Korean and English, with the ability to clearly communicate, write, and present in both languages

·        Advanced PowerPoint skills, with the ability to structure decks and present information in a clear and visually compelling manner

·        Proactive and self-motivated, able to identify opportunities, suggest improvements, and take initiative without constant supervision

·        Flexible and adaptable in a fast-paced environment, with a problem-solving mindset

·        Creative thinker with a passion for digital trends, content marketing, and audience engagement

Preferred Qualifications

·        Experience developing client proposals or strategic pitch decks for marketing initiatives

·        Familiarity with the luxury industry or experience working with premium brand content

·        Working knowledge of influencer discovery platforms and CRM tools for messaging channels

·        Basic proficiency in tools like Figma, Photoshop, or Canva for light internal asset editing (not for full-scale creative production)

·        Ability to craft compelling narratives and messaging grounded in data-driven insights