Associate Marketing Director (Pharmaceuticals)

About Company:

Job Title

Associate Marketing Director (Pharmaceuticals)

Location

Seoul, South Korea

About our Client

Global well-known healthcare company

Role Summary

Our client is a global healthcare organization committed to advancing science and improving patient outcomes. The company continuously invests in innovation, technology, and data‑driven solutions to address evolving healthcare needs and to shape the future of medical treatment. This role is responsible for leading the marketing function in Korea, managing a local team and overseeing cross‑functional marketing capabilities including HCP marketing, digital marketing, consumer engagement, and marketing analytics. The position plays a key role in driving sustainable growth across both reimbursed and non‑reimbursed pharmaceutical products.

Key Competencies:

Key Responsibilities

• Define and lead the overall marketing strategy for the Korean market, including brand positioning, messaging, and activation for healthcare professionals and consumers
• Drive end‑to‑end marketing planning and execution across HCP, digital, and consumer channels
• Develop strategic brand plans supported by market research, customer insights, and advanced analytics
• Create clinical and consumer communication strategies across the patient journey, with a strong focus on acquisition, engagement, and retention
• Collaborate closely with Sales, Regulatory Affairs, Commercial, and Finance teams to enhance the customer value proposition
• Lead the development of marketing materials and insights for annual planning, business reviews, and long‑range forecasting
• Successfully plan and execute new product launches in Korea with differentiated, segment‑specific strategies
• Establish and manage KPI dashboards to evaluate campaign effectiveness and business impact using data‑driven insights
• Ensure marketing activities align with corporate vision, divisional objectives, and local market strategies
• Lead, motivate, and develop the marketing team, supporting capability building, performance, and career growth

An Ideal Candidate:

Key Requirements

• Bachelor’s degree in Business, Science, or Engineering required
• MBA or equivalent postgraduate qualification preferred
• Minimum 12 years of professional experience, preferably within pharmaceutical or medical device industries
• Prior experience in commercial roles; sales experience strongly preferred
• At least 5 years of healthcare marketing experience with solid understanding of Korean pharmaceutical and/or medical device regulations

Core competencies & Skills:

• High‑energy, proactive leader with strong ownership, confidence, and executive presence
• Excellent strategic thinking and analytical capability, with proven ability to translate insights into actionable recommendations
• Creative and innovative mindset, leveraging consumer and market insights to drive sustainable competitive advantage
• Strong communication skills in both Korean and English, with the ability to influence and collaborate across senior stakeholders, sales teams, and external partners
• Proven project management skills with the ability to manage multiple priorities in a fast‑paced, deadline‑driven environment
• Strong attention to detail, accountability, and ability to execute with speed and precision

Contact

May Lwin | Permanent Consultant, Healthcare & LifeSciences

02 6200 9787

May.Lwin@adecco.com