SENIOR SALES MANAGER - Lubricant

Job Summary

The Senior Sales Manager will play a key role in driving the company’s market expansion and strengthening its presence in Vietnam. This position oversees the development and execution of a comprehensive sales strategy, manages major accounts, and provides leadership to the sales organization to achieve ambitious business goals. The role emphasizes sustainable commercial development, distributor management, and value-based selling while maintaining the company’s reputation as a trusted partner in industrial related solutions.

Responsibilities

• Strategic Sales Planning & Execution
  • Develop and implement a strategic sales roadmap aligned with regional growth objectives, with a focus on expanding market share and revenue in Vietnam.
  • Identify and prioritize high-potential accounts using market intelligence, competitor benchmarking, and sales data.
  • Build tactical action plans for key accounts, covering the full sales cycle from prospecting to closure.
  • Foster long-term, profitable client partnerships while positioning the company as a value-driven solutions provider.
  • Expand reach into new verticals such as manufacturing, automotive, and broader industrial sectors.
  • Partner with product, marketing, and technical teams to customize solutions for the local market.
  • Regularly track market performance and refine strategies using customer insights and sales analytics.
• Distributor & Channel Management
  • Manage and grow the distributor network to meet annual commercial objectives and strengthen market coverage.
  • Maintain strong, collaborative relationships with distributors to ensure alignment with strategic direction and value proposition.
  • Monitor distributor performance and provide coaching or support to enhance outcomes.
  • Develop channel strategies centered on sustainable and profitable growth.
  • Evaluate and onboard new distributors to enhance regional penetration.
• Forecasting & Demand Planning
  • Oversee accurate sales forecasting to maintain optimal stock levels and reduce the risk of shortages or excess.
  • Work closely with supply chain and logistics teams to secure timely delivery and minimize operational disruptions.
  • Leverage market analytics and historical data to support forecasting and business planning.
  • Adjust demand forecasts proactively in response to changing market trends and customer requirements.
• Sales Team Leadership & Development
  • Lead, inspire, and manage the sales team to achieve annual targets, establishing clear KPIs and monitoring performance.
  • Build a culture of accountability, continuous improvement, and high performance.
  • Conduct structured performance evaluations and provide actionable feedback.
  • Facilitate cross-department communication and collaboration.
  • Implement training programs focused on value-based selling, negotiation, and customer engagement.
• Brand Building
  • Promote a value-selling approach by delivering solutions that create measurable benefits for customers.
  • Strengthen the company’s brand reputation through professional customer interactions and consistent service quality.
  • Partner with marketing to develop and execute communication and promotional initiatives.
  • Enhance brand visibility through targeted events, sponsorships, and industry partnerships.
  • Ensure sales activities reinforce long-term brand-building strategies.
• Organizational Leadership & Compliance
  • Ensure adherence to corporate policies, procedures, and ethical standards.
  • Support HR processes such as recruitment, onboarding, and performance management.
  • Drive sustainability initiatives and risk-management efforts, including client diversification and distributor oversight.
  • Contribute to budgeting, mid-term planning, and performance evaluation processes.
• Additional Responsibilities
  • Represent the company at conferences, industry events, and professional associations in Vietnam.
  • Continuously seek value-driven innovations to strengthen customer and partner relationships.
  • Lead digital transformation within the sales function, including CRM optimization and analytics adoption.
  • Identify key business risks in the Vietnamese market and implement mitigation strategies.
  • Support cross-border initiatives and regional collaboration when required.

Qualifications & Experience Requirements

• Education
  • Bachelor's degree in Business, Marketing, Engineering, or a related field; advanced degrees (MBA or equivalent) are an advantage.
  • Proficiency in both Vietnamese and English (written and spoken).
• Experience
  • 10–12 years of sales experience, including at least 6 years in relevant industrial or metalworking-related sectors.
  • Strong background in sales leadership, key account management, and distributor/channel development.
  • Solid understanding of Vietnam’s industrial landscape and market behaviors.
  • Proven ability to create and execute sales strategies that support sustainable growth.
  • Experience working within Southeast Asia’s complex and dynamic sales environments.
  • Demonstrated capability in leading high-performing teams and driving cross-functional alignment.
  • Strong commercial acumen with the ability to balance short-term goals with long-term business priorities.
  • Comfortable navigating change and managing transformations with a focus on continuous improvement.
  • Strong communication, negotiation, and interpersonal skills.
  • Willingness to travel as needed.
• Skills
  • Functional & Technical Skills
    • Strong market and industry understanding
    • Product and application knowledge
    • Distribution and channel management
    • Key account management
    • Sales process mastery and value-based selling
    • Proficiency with CRM, analytics platforms, and other sales technologies
    • Customer-centric problem solving
  • Leadership & Interpersonal Skills
    • Strategic thinking and long-term planning
    • Team leadership, coaching, and talent development
    • Strong communication and negotiation capabilities
    • Data-driven decision-making
    • Conflict management and complex problem resolution
    • Adaptability and change management
    • Goal-oriented working style

 If you are interested in this role, please don’t hesitate to contact me or send your CV to thuong.nguyen@adecco.com