Branding and Marketing Executive

Our client is a multinational company specializing in the manufacturing of construction equipment. They have grown into one of the world’s leading producers of heavy machinery.

·      Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or related disciplines

·      2–5 years of experience in branding, marketing, or Marcom (B2B, industrial, automotive, or machinery industry experience is an advantage)

·      Basic knowledge of branding, marketing communications, and event management

·      Experience working with dealers, agencies, or cross-functional teams is preferred

·      Strong execution, coordination, and time-management skills

·      Self-motivated, proactive, and detail-oriented

·      Proficient in Microsoft Office (PowerPoint, Excel, Word)

·      Basic proficiency in graphic tools (Illustrator / Photoshop / Canva) is an advantage

·      Willing to travel for dealer visits, events, and customer activities

·      Good command of English or Chinese for business communication

·      Age: 25 – 35 years 

At the Branding and Marketing Executive, you will be responsible for the following:

·      Act as the main person-in-charge for all branding and marketing activities of company Vietnam, ensuring alignment with Asia Pacific and HQ branding guidelines

·      Execute local branding, advertising, publicity, roadshows, promotions, and dealer marketing activities in close coordination with sales teams and dealers

·      Implement and monitor VI standards across dealers, branches, workshops, and events, with guidance from the Asia Pacific or HQ when required

·      Plan, execute, and track the local marketing & marcom budget; report usage and effectiveness to management

·      Manage and coordinate dealer co-op marketing programs and local promotional initiatives

·      Work closely with sales teams to support key accounts, customer engagement, demos, and promotional campaigns

·      Conduct regular dealer visits to support marketing execution, VI implementation, and on-site promotional activities

·      Visit customers to collect application stories, photos, videos, and testimonials for marketing, PR, and social media use

·      Prepare and localize marketing materials, signage, brochures, and advertisements based on HQ templates

·      Coordinate with media and platforms by preparing basic press releases, articles, and content

·      Monitor local media coverage, social media trends, and competitor activities

·      Execute and maintain local social media accounts in line with regional strategy and content guidance

·      Organize and support exhibitions, roadshows, demos, customer gatherings, and corporate events in Vietnam

·      Manage corporate gifts, promotional items, product displays, brochures, signage, and exhibition materials

·      Act as the local marketing coordinator between Vietnam team, dealers, Asia Pacific, and HQ

·      Prepare regular marketing updates, reports, and local newsletters highlighting company activities and customers

·      Proactively seek advice, best practices, and approval from the Branding and Marketing Manager for key campaigns or brand-sensitive matters

·      Perform other branding and marketing duties as assigned by management.