Assistant Marketing Manager (B2B)

Our client - a global leader in their industry is looking for Assistant Marketing Manager

Key Responsibilities

Strategic Marketing & Leadership

• Support the General Manager in shaping and executing marketing strategies aligned with Vietnam’s business objectives.
• Act as a key marketing partner to the GM, providing market insights and strategic recommendations.
• Lead, coach, and supervise Junior Marketing Executive, ensuring effective execution of marketing activities.

Product & Category Marketing

• Plan and execute product and category marketing initiatives across B2B channels.
• Lead new product launches, including positioning, go-to-market strategy, and communication.
• Coordinate closely with Sales, Technical, and Supply Chain teams to ensure successful product commercialization.

Market Intelligence & Insights

• Analyze market trends, customer needs, and competitive landscape in bakery, foodservice, and industrial baking segments.
• Translate insights into actionable marketing plans and growth opportunities.
• Monitor product performance and support portfolio optimization.

Brand & Communication

• Ensure consistent application of brand guidelines across all marketing materials.
• Manage marketing campaigns, digital activities, exhibitions, and customer events.
• Coordinate with external agencies and internal stakeholders.

Budgeting, Reporting & Project Management

• Support marketing budget planning and cost control.
• Track KPIs and prepare regular performance reports for the General Manager.
• Manage multiple marketing projects, timelines, and priorities effectively.

Requirements & Education & Experience

• Bachelor’s degree in Marketing, Business Administration, or related disciplines.
• 4–6 years of relevant marketing experience, preferably in B2B, FMCG, food ingredients, bakery, or industrial sectors.
• Prior experience in a people-leading or supervisory role is preferred.
• Experience working in multinational environments is a plus.