Sales VP (US Market)

About the Company (Confidential)

Our client is a global manufacturer specializing in sleep and comfort solutions, with strong proprietary materials, patented structural design, and vertically integrated production capabilities.

In 2025, the company officially introduced its new product series to the U.S. market, addressing the fast-growing demand for space-efficient, portable, and high-support sleep products. The product leverages TPU recyclable materials, patented air-column construction, and multi-size adaptability—positioning it as a next-generation alternative to traditional foam and spring mattresses.

According to Market Growth Reports, the global inflatable mattress market reached USD 150M in 2024 and is expected to grow to USD 301M by 2033, with North America as the fastest-growing region between 2025–2032.

Required

• 12+ years of sales leadership experience in the U.S. mattress or sleep products market
• Proven track record working with:
  • Mattress retailers or national chains
  • Home & sleep-focused e-commerce platforms
• Strong understanding of mattress category economics, including:
  • Pricing ladders
  • Margin structures
  • Retail merchandising dynamics
• Experience launching or scaling new mattress concepts or materials

Preferred

• Experience with air-based, hybrid, or alternative mattress technologies
• Background working with global or Asia-based manufacturing organizations
• Exposure to both traditional retail and DTC/online models

Mattress Market Strategy

• Develop and execute a U.S. mattress market go-to-market strategy, positioning inflatable air-column mattresses as a credible alternative to foam, hybrid, and spring mattresses.
• Define price architecture, product segmentation, and SKU strategy aligned with U.S. consumer sleep preferences.
• Identify high-potential use cases:
  • Guest room & temporary sleep solutions
  • Space-saving home living
  • Portable & modular sleep systems

Channel Development & Key Accounts

• Build and manage mattress-focused sales channels including:
  • National and regional mattress retailers
  • Home goods and specialty sleep retailers
  • E-commerce platforms (Amazon, DTC, omnichannel partners)
  • Private label and strategic retail partnerships
• Lead negotiations with major accounts on pricing, margins, merchandising, and sell-through targets.

Sales Leadership & Execution

• Build, lead, and scale the U.S. sales organization.
• Establish forecasting discipline, pipeline management, and performance metrics.
• Drive revenue growth while maintaining healthy channel economics.

Product Commercialization & Market Feedback

• Translate product strengths—TPU durability, patented air-column structure, pressure distribution—into compelling sleep-benefit-driven sales narratives.
• Partner with product and R&D teams to adapt mattress specifications to U.S. market expectations (comfort level, height, firmness perception, accessories).
• Represent the company at mattress and home-related trade shows and industry events.