Sales Leader : (FMCG) Food Product

Our client is a well-established, iconic Asian FMCG brand with a strong global footprint and decades of category leadership. Known for its powerful brand equity, innovation capability, and distinctive cultural DNA, the company operates across Japan and major international markets, with Taiwan positioned as a strategic, brand-driven growth market. The organization combines global brand discipline with local market entrepreneurship, offering senior leaders the opportunity to shape market strategy with real ownership and visibility across the APAC region.

Experience

• 12+ years of experience in FMCG, Food, Beverage, or Premium Consumer Brands
• Proven track record managing full P&L responsibility in Taiwan
• Strong exposure to modern trade and convenience store channels
• Experience working with regional or global headquarters in a matrix organization

Capabilities

• Commercially sharp with a strong sense of brand stewardship
• Highly credible in front of key retail partners
• Comfortable making trade-offs between short-term volume and long-term brand value
• Data-driven decision maker with strong strategic judgment
• Fluent in English or Japanese ; ability to operate in an international business environment

We are looking for a Sales Leader to lead the overall commercial and brand agenda for the local market.

This is a P&L-critical leadership role, responsible for balancing top-line growth, margin discipline, and brand integrity in a highly competitive and channel-driven FMCG environment.

The role will work closely with regional and global stakeholders while maintaining full accountability for local execution and results.

Commercial & Sales Leadership

• Full ownership of Taiwan P&L, revenue, and gross margin
• Define and execute channel strategies across:
  • Convenience Stores
  • Modern Trade / Hypermarkets
  • E-commerce platforms
• Lead strategic negotiations with key accounts, including:
• Annual trading terms
• Promotion depth and frequency
• Shelf visibility and distribution expansion
• Ensure sustainable growth without compromising brand pricing and positioning

Go-To-Market & Trade Marketing

• Design and execute channel-specific go-to-market plans
• Oversee trade marketing strategy, including:
  • Promotion calendars
  • In-store execution
  • Launch excellence
• Balance commercial pressure from trade partners with long-term brand equity goals

Leadership & Stakeholder Management

• Lead, coach, and develop a high-performing local team across sales and marketing
• Act as the key interface with:
  • APAC / Global leadership
  • Supply chain and finance teams
• External partners and distributors (if applicable)
• Provide clear, data-driven market insights and recommendations to senior stakeholders

Key Success Metrics

• Net Sales Growth & Market Share
• Gross Margin & Trade Spend ROI
• Brand Health Indicators (awareness, consideration, price premium)
• New Product Launch Effectiveness
• Inventory and supply efficiency