全球知名多媒體開發商：Marketing Director

【Client Description】

Our client is a globally renowned developer of multimedia and AI technologies, with high product market share and a strong presence across audio‑visual, communications, and facial recognition applications.

【Candidate Profile】

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; MBA preferred.
• 10+ years of experience in marketing, brand management, or product marketing, with at least 5 years in a leadership role.
• Experience in global marketing operations within the tech, software, or digital media industries. Demonstrated success leading product communication, customer messaging, or UX/content strategy initiatives.
• Proven track record in developing integrated marketing campaigns and go-to-market strategies. Familiarity with PR and media engagement, though not as a primary focus.
• Strong understanding of digital communication channels and customer engagement frameworks.

【Responsibilities】

• Lead the development and execution of corporate-level brand and marketing strategies.
• Drive integrated marketing efforts for CyberLink’s Digital Media (DM) Business Unit, including messaging, positioning, and customer-facing communications.
• Lead initiatives to refine and elevate product communication, ensuring clarity, consistency, and strong value articulation across all user touchpoints, for both new and existing customers. Coordinate global marketing activities across HQ and regional business units.
• Oversee global social media strategy, planning, and execution.
• Manage targeted PR activities to support brand visibility and thought leadership, while collaborating with media and KOL partners as appropriate.
• Lead go-to-market planning and execution.
• Manage all corporate events and tradeshows Support Executives in cultivating partnerships with key technology ecosystem partners.