南港知名外商品牌廠:Consumer PC Product Marketing Program Manager

【Client Description】

International Tier 1 brand company in IT industry.

【Candidate Profile】

• College degree in marketing, business, engineering, or any other related discipline or commensurate work experience or demonstrated competence. MBA is preferred. 
• 8+ years consumer electronics/consumer technology marketing or product design experience.
• Highly creative and a demonstrated drive, confidence and risk taking
• Proven track record for identifying, gaining support, and presenting an executable product plan
• A growing mindset
• Strong English written and verbal communication skills

【Responsibilities】

• Product life cycle management, study the product portfolio for architecture refresh, plan and execute the product transition with markets.
• Contributes to development and definition of customer segmentation strategies, tailoring PSS experiences to different customer segments.
• Work with R&D system team to develop new product features or board refresh.
• Proactively drive the product development and adjust the product features when necessary to enable potential superlative claims and key selling points for the targeted persona.
• Need to be able to articulate technologies and product stories.
• Develop user scenario stories or use cases with R&D and the eco system players, especially for AI applications and Qualcomm technologies.
• Perform competitive analysis to support Product Service Solution (PSS) life cycle strategies/tactics.
• Drive to meet platform NPS target. Coordinate with cross teams to drive the best possible quality.
• Drive product cost down initiatives to get the most saving for better margin.
• Coordinate cross platforms topics.
• Regularly meet with category teams to provide needed supports for Go to Market strategies and 4P implementation.
• Drive proper SW or 3^rd party app with good customers experiences, as well as special promotion program on products.
• Minimize E&O risk.
• Coordinate with cross-functional, cross-organizational teams and agencies in the development and execution of introduction plans.
• Contributes to defining PSS program metrics, goals, and benchmarks, and establishes mechanisms to track and report progress against them.
• Develops closed-loop post-analysis for marketing programs and identifies and executes indicated actions.
• Applies advanced subject matter knowledge, leads, and contributes to complex projects, and exercises independent judgment in resolving business issues and establishing policies.