聯合利華：品牌行銷襄理（Associate Product Manager）

【Client Description】

聯合利華股份有限公司（Unilever Taiwan Ltd.）為集團在台灣的核心據點，深耕四十年，總公司及工廠分別位於台北和新竹。於台灣的經營品牌包括︰多芬、麗仕、白蘭、凡士林、AHC、TUNEMAKERS、CLEAR、熊寶貝、康寶...等，均為消費者心中的第一選擇。

聯合利華的使命 立志以強勢品牌的家庭用品、個人用品及食品，滿足台灣各地消費者的日常需要，將透過

◎ 運籌全球的資源在本土扎根，追求卓越績效

◎ 以對消費者的透徹了解、創新產品及吸引人的產品資訊打動消費者

◎ 最終的目標是為消費者、顧客及股東創造卓越的效益

【Candidate Profile】

• Brand building skills at least 2.5 years+ experience

• Must have innovation management experience

• Promotion and customer marketing skills including category management and in-store activation

• Consumer & market insight including consumer and shopper study

• P&L control experience

• Passion to Unilever products

【Responsibilities】

• Work with global team to transfer category visions and plans to a local marketing context

• Work with cross functions (local R&D, 3rd party vendors) to develop local relevant innovation.

• Lead the Country Category Business Team (sales, trade marketing, supply chain...) to formulate Brand Marketing Plan and 4-8 Quarter Activity Plan (including innovation launch; brand activation)

• Implement Brand Marketing Plan with Everyday Great Execution (EDGE)

• Monitor and control A&P spending according to approved budget

• Conduct business data analysis to facilitate team understanding of brand performance