Consumer Insights Expert

Marketing & Communication

location_onBucharest
work_outlineFull Time
work_outlineBachelor
acutePermanent

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Adecco is recruiting, on behalf of its client—an important company in the FMCG beverage industry—a Consumer Insights Expert.

The ideal candidate brings:

  • Min 3 years of experience in Commercial Analytics, Data Tooling (Nielsen, YouGov), Strategic Insights, Research methodologies
  • Expertise in analytics and commercial performance optimization
  • Experience in quantitative research combined with qualitative
  • Strong personal presence and autonomy, immerse/ interested in AI tooling
  • Collaborative team player with a proactive, hands-on approach and positive mindset.

Industry experience in FMCG or insights agencies is strongly preferred.


Venue: Pantelimon, Jud Ilfov

Working hours:

Monday to Thursday 08.00-16.45

Friday 08.00 –14.15

 

Benefits:

  • Meal vouchers 30 lei / working day
  • Groupama and Regina Maria private health insurance 
  • Life insurance
  • Facilities related to the company's products
  • Annual performance depending on the company financial performance

The Consumer Insights Expert plays a central role in helping the business make smarter, data-driven decisions, supporting steady growth and improving overall commercial performance and effectiveness.

This role is focused on analytics, actionable insights that support and inform key business decisions, contributing meaningfully to strategic and commercial outcomes, collaborating with senior stakeholders.


The role reports and will support to Marketing Services Director in:

1. Institutionalize Data-Driven Decision Making

Continue developing the insight framework across brands ensuring decisions are grounded in fact-based analysis rather than intuition.

2. Drive Optimization

On pricing, elasticity tooling, promotional effectiveness, market competitive benchmarking to support disciplined brands and commercial strategy.

3. Contribute to Forward-Looking Insights

Develop medium- and long-term consumer and market perspectives to anticipate changes, identify growth opportunities, and support innovation and investment decisions.

4. Elevate Performance Governance

Design toolkits frameworks, dashboards and predictive tools that improve visibility, accountability and performance management across functions.

5. Strengthen External Intelligence Partnerships

Act as the interface with key international research partners (Carlsberg Group, Eckes, Diageo, research agencies), ensuring methodological rigor and alignment internal needs with best practices.

6. Contribute to building organizational capability

Support the development of an insight-led mindset across marketing and commercial teams, sharing best practices and analytical know-how.


Ref: JN-042026-1012673