Satisfaction surveys are the compass for modern businesses. They allow you to look at customer and employee relations from a new perspective: not through the prism of assumptions but facts. Why is it worth asking and really listening?

Real feedback - from candidates, employees and customers - is an invaluable source of knowledge today. Satisfaction surveys help you understand what people who come into contact with your brand really think: do they feel treated with respect? Does cooperation generate value?

Why do satisfaction surveys matter and how do they affect business growth?

High level of satisfaction translates into concrete business benefits. Satisfied employees and loyal customers are less likely to leave, which results in lower turnover and lower costs associated with recruiting and bringing in new people. This allows the organization to focus on stable, long-term growth and building stronger business relationships.

It is not just a theory. Back in 2021, the Forbes magazine extensively covered “The Heard and the Heard-Nots,” a study conducted by the Workforce Institute at Ultimate Kronos Group and Workplace Intelligence, involving more than 4,000 employees. Results? 74% of employees said they were more effective at their jobs when they felt their needs had been addressed.

 

Data is not just numbers - it is people first and foremost!

Businesses that make decisions based on data rather than conjecture achieve more - both in performance and in relationships with people. Satisfaction surveys are one of the simplest and most effective tools to realistically assess what is working and what needs to be changed. However, this is not about a formality or a one-time survey but rather a systematic listening and drawing conclusions.

According to a study by UKG and Workplace Intelligence, 88% of employees at above-average-performing businesses say their voice is heard - compared to 62% at underperforming ones.

Conclusion? Listening is not just a gesture of good will - it is a concrete competitive advantage.

  

Do businesses really know what their customers and candidates think?

Are they sure what works well and what needs improvement? Or do they merely assume what “should” be important to the other party? These are questions worth asking, especially at a time when trust and partnership are key in any collaboration - whether we mean an employer and employee or a supplier and customer.

Businesses that rely solely on intuition run the risk of investing time and resources in areas that have no real relevance to their audience. They may also miss warning signs - subtle but significant remarks that can develop into more serious problems over time.

Lack of solid knowledge of what customers, candidates or employees really think means making blind decisions. And this directly translates into less trust, weaker loyalty and a greater risk that competitors who listen better will respond more quickly to their needs.

 

Testing is not a checkpoint - it is a process

The idea is not to “tick off” the survey once a year. It is about continuous dialogue. What we hear from customers and candidates must be analyzed, interpreted and translated into real changes.

The Gallup Institute points out that the purpose of the surveys is not just to gather information but to provide real support to managers and leaders in their work with teams. According to Gallup, engagement surveys allow you to:

• identify strengths and weaknesses of activities in the organization,
• understand how employees perceive the business’ mission, values and policies,
• gather opinions on leadership and communication,
• assess satisfaction of job, environment, workload and development opportunities.

 

Why share your opinion? Two perspectives

Filling out the survey is more than a formality. This is a real opportunity to affect a change - not only for yourself but also for others. Was the recruitment unclear? Was the employment process too complicated? Or, on the contrary, did everything go exceptionally well? Every piece of information is valuable because it allows the company to act in an informed manner.

1. Candidate and employee perspectives

By sharing your opinion as a candidate:

• you will influence future recruitment processes - your comments can make the next stages more transparent and friendly,
  
  
• you will increase your own and others’ comfort level - by reporting problems, you will help eliminate them before they grow to a larger scale,
  
  
• you will have a real impact on the organizational culture - employees’ opinions shape the way the company operates on a daily basis,
  
  
• you will show your commitment - filling out the survey is a signal that you care about the quality of cooperation,
  
  
• you will create a workplace tailored to your needs - if you do not share your opinion, it will be hard to expect things to change.
  
  

 

2. Customer and business partner perspective

By sharing your opinion as a customer:

• you will help better tailor the offer to your needs - your suggestions can influence the scope and delivery of services,
  
  
• you will point out what works best - so your business partner knows which elements of the cooperation are worth keeping,
  
  
• you will facilitate faster response to problems - specific feedback reduces the time to make corrections,
  
  
• you will build a partnership relationship - open communication increases trust and strengthens cooperation,
  
  
• you will gain long-term benefits - the better your expectations are known, the more effectively it can meet them in the future.

 

Summary: Is it worth it? Definitely yes

You cannot build lasting relationships without listening. Satisfaction surveys are not an add-on - they are the foundation of a modern, informed organization. When a candidate, employee or customer sees that their voice matters and that the business acts on it - trust, commitment and loyalty will grow.

At a time when relationships and experience are currency, listening is no longer an option. It is becoming a necessity. It is an investment that brings tangible results: better decisions, more efficient communication, higher employee retention, and higher customer satisfaction.

 

Adecco satisfaction survey

At Adecco, we constantly analyze the feedback we receive from candidates, customers and our partners. Feedback is crucial for us - thanks to it we know what works well and what we can improve.

Examples? In late September and early October, we conduct the Global Satisfaction Survey, an annual survey in which we invite our customers, external employees and candidates to participate. This is a particularly important moment for us because it allows us to gather a broad perspective on cooperation, recruitment, communication and daily contact.

All feedback is anonymous and we take it very seriously. Every answer helps us create a better experience - together.

 

If you are looking for a business partner, that listen to your needs, CONTACT US!

Do you want to work in a company, that takes your opinion under consideration? Check out our JOB OFFERS!