Program Manager, Creator Product Adoption (TV/ Film Vertical)

About Company:

About the Company

The company is a global technology and digital platform organization that operates one of the world’s leading short-form video platforms. The platform connects creators, audiences, and brands through innovative content formats and advanced recommendation technology. The organization continuously invests in creator ecosystems and content verticals to enhance user engagement and content quality. By enabling creators with advanced tools, scalable programs, and strategic initiatives, the company strengthens its digital entertainment ecosystem and supports the growth of professional content creators worldwide.

Location

Korea, Seoul

Position Overview

We are seeking a Program Manager, Creator Product Adoption (TV/Film Vertical) to lead programs that increase creator adoption of product features within one of the platform’s key entertainment categories. This role focuses on designing, launching, and scaling creator-facing programs and campaigns that enable creators in the TV/Film vertical to fully utilize platform tools and formats. The position will collaborate closely with global product teams, regional operations teams, and internal stakeholders to ensure successful rollout and adoption of creator programs in the Korean market. The successful candidate will play a critical role in driving creator engagement, improving content quality, and supporting the growth of the platform’s entertainment ecosystem through data-driven program management.

Key Competencies:

Main Responsibilities

1. Scaled Product Adoption Programs

• Lead the end-to-end strategy, development, and execution of creator adoption programs and in-app campaigns for the TV/Film vertical
• Drive large-scale creator participation to increase adoption of core product features and content formats
• Develop scalable frameworks that improve creator engagement and content quality

2. Cross-Regional Collaboration & Execution

• Act as the key DRI (Directly Responsible Individual) for product adoption initiatives in the Korean market
• Collaborate closely with Global Product teams and regional teams to localize product strategies
• Align on program objectives and ensure effective rollout and impact of creator adoption programs

3. Data-Driven Strategy & Optimization

• Define clear metrics and OKRs to measure program success and creator adoption
• Analyze performance data to generate actionable insights and continuously improve program strategies
• Identify opportunities to enhance creator engagement and optimize product adoption outcomes

4. Operational Excellence

• Utilize internal tools and systems to manage program execution efficiently
• Monitor project timelines and operational processes to ensure smooth program delivery
• Identify and resolve operational or technical issues that may impact program performance

5. Creator Enablement at Scale

• Develop scalable creator enablement frameworks including tutorials, best-practice guides, and communication resources
• Empower creators within the TV/Film vertical to effectively adopt new product tools and formats
• Support creators in improving content production quality through structured guidance and resources

An Ideal Candidate:

Required Qualifications

·        Bachelor’s degree or equivalent practical experience

·        3+ years of experience in program management, product operations, or digital media roles within technology, social media, or entertainment industries

·        Business-level proficiency in Korean and English

·        Strong cross-functional collaboration capabilities with experience working with Product, Marketing, and Operations teams

·        Strong analytical mindset with the ability to leverage data for decision-making and program optimization

Preferred Qualifications

·        Experience working with creator communities, content ecosystems, or creator-facing product adoption programs

·        Understanding of the TV/Film entertainment vertical, including industry trends and content formats

·        Strong operational and technical aptitude with the ability to quickly learn new tools and internal systems

·        Experience designing scalable creator programs or user adoption initiatives