Senior Social Media Manager

About Company:

New Jersey-based, privately held company specializing in high-end, untreated natural color gemstones, fine jewelry, and lab-grown diamonds, operating since 1988.

An Ideal Candidate:

Senior Social Media Manager to act as the strategic architect of our digital community. Beyond mere posting, you will define how our 35-year legacy of luxury gemstones and bespoke jewelry translates into a modern, engaged online movement. You will own the social roadmap, manage significant budget allocations, and bridge the gap between creative storytelling and measurable business revenue.

Key Competencies:

1. Brand Architecture & Campaign Strategy

● Strategic Vision: Design and implement multi-channel social media strategies that challenge the status quo in the jewelry industry.

● Brand Consistency: Serve as the custodian of brand voice, ensuring every communication reflects GemsNY’s luxury positioning and heritage.

● Ad Spend & Resource Allocation: Strategically plan and allocate the social media budget across organic and paid channels (Facebook, Instagram, Pinterest, LinkedIn, YouTube) to ensure maximum market penetration.

● ROAS-Driven Performance: Design and manage social advertisement campaigns with a primary focus on driving sales, revenue, and high Return on Ad Spend (ROAS).

● Full-Funnel Integration: Develop original concepts for organic and paid campaigns across Instagram, Facebook, LinkedIn, Pinterest, and YouTube to drive both awareness and sales.

● Competitive Intelligence: Conduct high-level research and competitor monitoring to identify market gaps and white-space opportunities.

2. Content Engineering & Creative Leadership

● Narrative Development: Adapt complex creative briefs into persuasive communication ideas and clear, concise copy.

● Video & Script Strategy: Lead the creation of video scripts and high-impact concepts designed for maximum engagement and viral potential.

● Creative Direction: Understand and implement different language styles to appeal to diverse global luxury markets.

● Review Excellence: Establish a rigorous self-editing and content review process to ensure high-quality output with minimal rework.

● Engagement Rate Optimization: Drive original concepts and execution activities (tweeting, sharing, engaging) designed specifically to increase social reach and deepen audience engagement.

3. Performance Intelligence & Data Analytics

● Insight-Driven Strategy: Analyze interaction data and customer visits to create comprehensive reports that pivot and improve future marketing strategies.

● KPI Ownership: Define and track critical social media KPIs and web traffic metrics, reporting progress directly to senior marketing management.

● Optimization: Use data-backed insights to optimize copy, landing pages, and posts based on specific target audience behavior.

4. Ecosystem & Influence Management

● Influencer Partnership: Strategically identify and handle high-level influencer marketing campaigns to amplify brand reach.

● Platform Innovation: Lead the brand’s expansion into new and emerging social platforms while optimizing presence on existing channels.

● Advertising Strategy: Oversee social media advertisement and budget allocation to strategically amplify high-priority campaigns.

5. Leadership Qualities

● Branding Mastery: Advanced knowledge of high-end luxury branding and digital positioning.

● Financial Acumen: Hands-on experience running large-scale advertisements with a proven track record of hitting specific ROAS and conversion goals.

● Metric Expertise: Deep understanding of social media KPIs, web traffic metrics, and engagement rate algorithms.

● Leadership Proactivity: A self-starter capable of pushing projects forward under minimal supervision while fostering a culture of collaboration.