Brand Manager (FMCG/Tobacco/Nicotine)

Adecco partnering with electric Tobacco/Nicotine manufacturing in their search for Brand Manager (South Jakarta)

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5–8+ years of experience in Brand Management, ideally within tobacco, nicotine, or FMCG.
• Hands-on experience with Nielsen or similar market data.
• Strategic, analytical, and creative thinker.
• Comfortable working as a single contributor with high ownership.
• Strong communication and stakeholder management skills.

Responsibilities:

• Own end-to-end brand management, from strategy to execution.
• Develop and drive sell-in & sell-out frameworks aligned with sales targets.
• Manage sales-driven KPIs and ensure marketing activities deliver measurable results.
• Define market targets using Nielsen data, white-space analysis, and location insights.
• Lead packaging and positioning strategies to strengthen market presence.
• Bring creative ideas to enhance brand equity and consumer engagement.
• Collaborate closely with Sales and cross-functional teams.
• Report performance, insights, and recommendations directly to the CMO.