Market Development Manager – Asian Channel

Adecco is actively seeking dynamic and results-driven Market Development Manager for our client, a leader in the consumer goods industry, to drive growth within the Asian channel. Located in Scarborough, ON, this full-time position offers a competitive salary of $90,000 per annum. The successful candidate will be responsible for developing and executing strategic marketing plans, analyzing market opportunities, and supporting sales initiatives to enhance market share and profitability. 

• Pay Rate: $90k/year.

• Location: Scarborough, ON

• Job type: Permanent | Full-time

Responsibilities:   

• Develop and execute comprehensive marketing plans and promotional programs to ensure sales growth, gain market share, and enhance profitability.

• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize competitive impacts.

• Assist in the planning and implementation of advertising and promotional activities across various channels, including print, direct mail, and online platforms.

• Coordinate promotional activities with distributors and the sales team, ensuring alignment with marketing objectives.

• Manage promotional budgets and processes, including credit notes and payments.

• Develop pricing strategies that reflect market conditions and company goals.

• Oversee trade shows and distributor events, managing logistics, sales materials, and product demonstrations.

• Analyze research data from various sources, including AC Nielsen, and provide insights to inform strategy.

• Support the sales team with presentations, sell sheets, in-store demonstrations, and point-of-purchase materials.

• Monitor and report on competitor activities and market reactions to advertising and merchandising efforts.

• Manage purchase orders, track budgets, and oversee the NPD process, ensuring timely execution of new products and initiatives.

• Lead a Channel Marketing Assistant, guiding them in their tasks related to new product development and customer service.

• Perform other ad hoc duties as assigned.

Requirements:   

• Legal eligibility to work and reside in Canada.

• Bachelor’s degree in Marketing or a related field; MBA preferred.

• Minimum of five years of experience in marketing, preferably within the consumer goods sector.

• Proficient in new product processes, packaging design, marketing research, and trade promotions.

• Strong communication and analytical skills, with the ability to work independently and collaboratively.

• Fluency in written and spoken Chinese is required.

• Proficient in Microsoft Office Suite, multimedia graphic design tools, and SAP experience is a plus.

Don’t miss out on this Market Development Manager position in Scarborough, ON. Apply now and our dynamic team of recruiters will reach out if you qualify for this role.

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