Brand Manager

The Adecco Group is the world’s leading HR solutions partner and a Fortune Global 500 company. Every day we empower over 700,000 people with permanent and flexible employment across 60 countries, transforming the world of work with talent, services, and technology. Our culture of inclusivity, fairness, and teamwork drives success for individuals and organizations alike.

 

Our client is a leading automotive brand, soon to begin operations in Bulgaria, covering major segments of the market and presenting newest automotive technologies and design. They are aiming to become the fastest developing brand within the next 2 years. Currently they are looking to hire an ambitious, communicative and motivated Brand Manager.

 

Main responsibilities:

• Defining the brand’s identity, values, vision and positioning in the market.
• Monitoring market trends, identifying target audiences and analyzing competitor actions.
• Planning and coordinating marketing and advertising campaigns (including digital marketing, PR, events, etc.) to increase brand awareness and build a strong connection with consumers.
• Working closely with product development teams to ensure that offerings meet the brand promise and customer needs.
• Participating in determining the pricing policy and distribution channels for products related to the brand.
• Tracking brand key performance indicators (KPIs), such as market share, sales, brand perception and profitability, and taking corrective actions as necessary.

 

Requirements:

• 3+ years of experience as a Brand Manager;
• Previous experience in the automotive sector is desirable but not necessary;
• University degree in Business, Marketing, or related field.
• Business fluent level of English
• Strong understanding of market research, consumer behavior, and branding principles
• Creative thinker with the ability to generate innovative ideas and strategies

 

 

If you recognize yourself in the description and feel that the position is a good match for your career goals, apply today and send your CV in English!

Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.

 

Recruitment license from National Agency of Employment № 1814 from 08.12.2014