Adecco's Work Trends Study
#WTSAdecco - Job seeking goes mobile, along with the workplace
The world of work is changing. New trends are emerging that will affect the work environments of large corporations and small businesses alike. How much will new practices change the way we work over the next year? We wanted to find out how job seekers and recruiters use social media, what they think about smartworking and personal or employer branding. The study provides some interesting answers to those questions but also raises the question, how much will they change our way of working in the next year – both for small businesses and large corporations.
- LinkedIn is for job searches but Facebook defines reputation. Both job seekers and recruiters have named LinkedIn as the platform for their job seeking and recruiting activities, while job seekers also use Facebook for personal branding and to check out what others say about employers. Recruiters use both LinkedIn and Facebook to check out a candidate’s personality.
- In terms of total time spent online in job search or recruitment activites, both job seekers and recruiters spend most of their time with job boards and corporate websites, rather then social media. Recruiters expect the importance of social media to grow in 2016.
- One third of job seekers use mobile devices for online job searches, leaving the question for companies whether their websites and online application systems are mobile friendly.
- Reputation becomes an increasingly important topic, both for recruiters and job seekers. While recruiters already stated in the Global Social Recruiting Study 2014 that they have rejected candidates based on their social profiles, now also job seekers make a point of not only researching the company they are applying to, but also their point of contact.
- Not many of the respondents were aware of the concepts of smartworking, two thirds of job seekers and recruiters have never heard of it. Those that were familiar with the concept defined it as flexibility in working time and flexibility of workplace. Others defined it as flexibility in work methods and work tools (bring your own device).
- Though respondents were mostly unaware of the smartworking concept, they showed strong interest in such solutions. Over half of the job seekers would like to work from home or in an office nearer their home. Co-working spaces were also a preferred option. Recruiters were more cautious about these concepts, though they appreciated the advantages they bring.
- One of the reasons for flexible work solutions chosen by job seekers was, for example, organizing work time independently. Recruiters also agreed that improving work-life balance as well as reducing the time and costs of commuting are big benefits.
- Recruiters felt that smartworking is more suited to middle and senior managers rather than non-managerial roles, and for permanent positions as opposed to temporary or part-time roles. They considered smartworking solutions to be particularly suitable for workers who live very far from their workplace, disabled workers and workers with childcare responsibilities.
The 2015 Adecco Work Trends Study builds on the findings of the Adecco Global Social Recruiting Study 2014 and also looks at further aspects of the future of work, namely smartworking solutions. The scope of the study thus encompasses not only social recruiting and social job seeking but how job seekers and recruiters think about new methods of working and where they are applicable. The study was conducted in 26 countries, with more than 31,793 job seekers and 4,168 recruiters participating. The study was developed in partnership with the Università Cattolica in Milan, Italy
• Download the full report of the Adecco 2015 Work Trends Study.
• Press Release
• Read more about how job seekers engage in social recruiting
• See how job seekers engage in social recruiting
• Social recruiting for job seekers and recruiters - how do they see it?
• The opinions of job seekers and recruiters on smartworking
• What does smartworking mean to recruiters?
• Read more about how recruiters use social networks
Follow #wtsadecco updates and news around the study