Social Recruiting (and how it's going to change your life)
Gone are the days when social media was merely a means to chat with school friends at home. Today anyone can use a myriad of social platforms to connect with celebrities, politicians, brands, musicians and events with ease. We use social media to voice opinions, share ideas, communicate with likeminded individuals, and as a news source. But could social media also be used to find a new job, or a new recruit?
Social recruiting is a reality, and growing. But recruiters and jobseekers use social media rather differently. In our global Work Trends Study, due to be published in October, it was found that Jobseekers are increasingly using mobile devices for job hunting, and using platforms like LinkedIn and Twitter as additional tools to find work. But the majority of recruiters are still a step behind, and focus their attentions on their own websites in order to attract prospective employers.
Recruiters will need to adapt their recruitment strategies to include social media if they are to attract the best new candidates. It is likely that they will increasingly turn to social media to fill vacancies, so it is more important than ever for jobseekers to present polished social media profiles.
Most people might not think of their different social profiles as advertisements of themselves, but they are becoming so. While LinkedIn is the social media platform of choice when it comes to professionalism and the world of work, a polished LinkedIn account by no means ensures that other social profiles will go unnoticed.
Our social profiles are more than just a communication platform – they are an extension of ourselves. What’s more, they are open to scrutiny from anyone, including prospective employers. Recruiters turn to Facebook, Twitter and Instagram to fill in gaps on personality, and to get a better idea of jobseekers as individuals.
Adecco's WaytoWork programme has highlighted the importance of a polished social media presence when entering the world of work in their most recent YouTube tutorial. Before sharing or tweeting, it’s important to think first about how it could be received by prospective employers. After all, if hired you will be an ambassador of their business, and inappropriate photos or offensive outbursts could reflect badly on the company.
Whether you’re searching for a new job or not, maintaining a positive reputation online is vital in our technology driven world. It is good practise to prune defamatory photos, edit potentially offensive past statuses, and think twice before posting. This will ensure you are presenting the best version of yourself, to whoever might be looking. You never know who your next employer could be, or where your next job offer could come from.