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6 top tips for your professional blog



With social recruiting on the rise, employers and recruiters are increasingly tuning in to social networks in order to find the perfect candidate. To make the best impression through your online presence, it is important to have polished social profiles, and keep on top of your LinkedIn one. But how can you ensure that you’ll stand out from the crowd? 

A professional blog is perhaps the best possible way to make the right impression with a recruiter or employer online. Blogging is no longer a reserve of professional writers and teenagers – our Work Trends Study found that 18% of job seekers have blogs, and over a third of job seekers who accepted interviews kept a personal and professional blog.  

Blogging enables you to present the best possible version of yourself to prospective employers and recruiters. Whether you write regular articles, post photos, or make videos, the recruiter can get a well-rounded impression of you as a person, your skills, and how you would fit the role they are looking to fill. Make sure your blog is fit for purpose with these top tips.

1. Be up to date
Make sure you’re in the loop with the latest developments in your industry. Follow the relevant influencers, game-changers and news outlets on social media, and sign up to newsletters on websites that will keep your knowledge fresh. That way, when you blog you will be well-informed and knowledgeable.

2. Be reactive
If something happens in your industry that everyone is talking about, your blog is the ideal place to give your own five cents on the issue. Try to write about how it might affect you and others in your industry, and what can be done to adapt, learn and grow as a result. This will show to potential recruiters that you’re tuned in and always looking to develop your skills. 

3. Be well researched
Never make the mistake of jumping in to a topic without doing your research first. Your lack of understanding will shine through your writing, and it won’t look good to prospective employers. Research is key – link out to the articles your read to show you know your stuff, and even quote others too. 

4. Don't pretend to be an expert
It’s often better to show your interest and desire to learn than it is to profess and preach. Be wary of stating your opinion as fact, and if you’re unsure of statistics or figures, it’s better to avoid using estimates than to be caught out. 

5. Post regularly
Don’t let your blog stagnate. It’s not a good idea to start out writing one post per day, for example, if this is unsustainable. The best way to ensure there is fresh content on your blog is to set yourself a content calendar. One post per week, or even two per month is enough to ensure every post will be interesting, well written and well researched. 

6. Share on social
If you’ve put a lot of work in to writing your blog, be sure to share every post on your LinkedIn profile, and if you use Twitter professionally you can share there too.  Your professional network can help to spread the word about your blog, and recruiters will be more likely to find and notice you this way. 

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