HOW JOB SEEKING HAS CHANGED
In our recent Work Trends Study
, one thing was very clear: the world of job seeking is changing, and fast. Some may be surprised to find that social recruiting – that is, using social media channels to find work and to find new recruits – is on the rise. Recruiters expect that social recruiting will see a 5% increase in the coming year, meaning a quarter of job seekers and recruiters will use it to find work or possible candidates.
Where social media was once simply a way to keep in touch with friends, today it is fast becoming an extension of ourselves. We use social to share ideas, read up on news, check in at bars and keep up with our favourite brands and celebrities, so why should it not also be used to find a job? If you’re to get ahead with the social recruiting trend, there are some things you should know.
1. RECRUITERS WILL SCRUTINISE YOUR SOCIAL MEDIA
Social profiles are a quick and easy way to gauge a person’s character and personality. 28% of recruiters said that they have rejected at least one candidate because of something negative they had seen online. Keeping your social accounts polished and positive is important.
2. SOCIAL PROOF IS IMPORTANT
Recommendations, testimonials and comments from others help recruiters to paint a picture of you and your potential. If you don’t have any yet, ask your colleagues to write a Testimonial on LinkedIn.
3. SOCIAL PRESENCE MATTERS
32% of recruiters said that they ask candidates about their presence on social media. This might mean who you’re connected with or who you follow - which influencers and brands inspire you. It’s an opportunity to show your enthusiasm and interest in your specific industry.
4. ADJUST YOUR CV ACCORDINGLY
The traditional template of a CV is fast becoming outdated. With so much information available at recruiters’ fingertips, it seems almost silly to include a “Hobbies and Interests” section. Show rather than tell recruiters about your skills and interests, by using your social media pages as an extension of your CV. You could even point them in the right direction with links, as the vast majority of CVs are sent digitally and read on a computer screen.
5. CONSIDER HAVING A BLOG
Blogging is one of the most effective ways you can present recruiters with your best self. Keeping a professional blog gives you the opportunity to “blow your own trumpet” as it were, by having a platform to share your achievements, opinions and keep people informed of your career moves.
6. EXPECT TO BE HEAD HUNTED
Recruiters’ most common use for LinkedIn was sourcing passive candidates. Over 35% of recruiters used the professional networking site to find potential candidates for job openings. Even if you aren’t looking for a new position right now, your dream job could come knocking when you least expect it.
7. DO YOUR OWN RESEARCH
Using social media to dig deeper isn’t the sole pleasure of recruiters. Job seekers can also take advantage of social networks to discover more about recruitment agencies, companies and vacancies. Many companies see social as valuable brand building tool, and keeping up with them on social media is a great way to get an idea of the business as a whole.