ARE YOU READY FOR SOCIAL RECRUITING?
Social networks have changed the way we communicate vastly in the last decade. Social networks are for many a vital way of keeping in touch with friends and family, a main source of news, and the chosen space to share information and voice opinions. It seems only natural then that recruitment should also turn to social media.
Social recruiting is on the rise. In our 2015 Adecco Work Trends Study
, we found that more and more job seekers and recruiters are using social networks for recruitment purposes. Whether you’re a job seeker on the look-out for a new role or a recruiter searching for the perfect candidate, it’s important to ensure that you’re making the best possible use of you social media accounts.
PROFESSIONAL SOCIAL NETWORKS
While Facebook and Instagram are the social networks of choice for personal purposes, In the Work Trends Study, LinkedIn was found to be the most influential for professional purposes. Of the 23% of job seekers who were contacted by a recruiter through social media, 62% were contacted through LinkedIn. Ensuring that your LinkedIn profile is kept up to date is one of the best ways you can showcase yourself to prospective employers on social media. By also getting endorsements and recommendations from colleagues and people you have worked with in the past, the information that recruiters want to know is available instantly.
LinkedIn is also an important tool for professional online networking. Most job seekers use social networks to keep in touch with colleagues (59%) or ex-colleagues (56%). Networking can be beneficial when job hunting as old contacts may know of positions opening, or be able to put you in touch with other influencers. Facebook can also be useful for networking, as our study found that people use it to research possible contacts.
While LinkedIn is most widely used for professional networking, it does not mean that your Facebook profile will be safe from prying eyes. Our study found a shift in behaviour among recruiters as they increasingly consider Facebook to be an equally important platform with regards to personal branding. Potential candidates’ Facebook profiles may be scrutinised to assess their online reputation and understand their personality.
Job seekers should be wary of posting inappropriate or potentially offensive content on any of their social profiles. Almost a third of recruiters said that they have rejected at least one candidate because of the content they posted online. The most frequent reasons for rejection are contradictory information between an online and offline CV, an assessment of personality traits and posting of improper or unsuitable images.
31% of recruiters stated their company had a profile on social media for over two years. Building a positive brand identity on social media is as important for recruiters as personal branding is for job seekers. Facebook is widely used by job seekers to check the reputation of employers, so updating regularly, communicating with followers and maintaining a brand voice is vital to attract the best candidates.
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