Win4Youth is a global sports initiative organised by Adecco to raise money for youth foundations while living Adecco's core values actively.
After running, cycling and triathlon from 2010 to 2013 the programme celebrates its fifth anniversary. In 2014 the project will concentrate on achieving the ambitious goal of 2,000,000 km by cycling again.
All colleagues, associates and clients in more than 60 countries throughout the company are invited to organise their own cycling events and to participate in local, national and virtual events. The virtual events can be organized thanks to the W4Y App which was developed to track the globally achieved kilometres for Win4Youth. For all the kilometres covered by colleagues, clients and associates, Adecco Group has committed money to selected youth projects in Cambodia, Argentina, Poland, Portugal and Italy.
The Win4Youth initiative culminated at the Climbing for Life event on the Col du Tourmalet in France. On 30 August 2014, a team of 86 Adecco Win4Youth 'ambassadors' from 35 countries cycled up the Col du Tourmalet, the renowned climb which is part of the Tour de France, as the highlight event of the 2014 Win4Youth project.