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Social Responsibility - Win4Youth | Adecco Group - Better work, better life



Win4Youth is a global sports initiative organised by Adecco to raise money for youth foundations while living Adecco's core values actively.

After running, cycling and triathlon from 2010 to 2013 the programme celebrates its fifth anniversary. In 2014 the project will concentrate on achieving the ambitious goal of 2,000,000 km by cycling again.

All colleagues, associates and clients in more than 60 countries throughout the company are invited to organise their own cycling events and to participate in local, national and virtual events. The virtual events can be organized thanks to the W4Y App which was developed to track the globally achieved kilometres for Win4Youth. For all the kilometres covered by colleagues, clients and associates, Adecco Group has committed money to selected youth projects in Cambodia, Argentina, Poland, Portugal and Italy.

The Win4Youth initiative culminated at the Climbing for Life event on the Col du Tourmalet in France. On 30 August 2014, a team of 86 Adecco Win4Youth 'ambassadors' from 35 countries cycled up the Col du Tourmalet, the renowned climb which is part of the Tour de France, as the highlight event of the 2014 Win4Youth project.

Win4Youth 2014 Foundations

The following foundations in Cambodia, Argentina, Poland, Portugal and Italy have been selected to receive the funds this year. All foundations have a clear focus on educating and finally integrating young people into the labour market.

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Argentina: Cartoneros y sus Chicos

The foundation tutors children during and after school so that they can improve their education and their future possibilities in the world of work. Some children and adolescents also need help to reintegrate into the school system and complete their education. image description

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Portugal: Ajuda de Mãe

Teenaged mothers receive advice and guidance so that they can take care of their children and prevent future unwanted pregnancies. They are supported to get an education and the qualifications that will enable them to enter the world of work and provide for their babies. image description

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Cambodia: Friends-international

Friends-International works with marginalized urban children and youth, their families and communities helping them to become productive, independent citizens of their country. They take in all urban children and young people who are marginalized or lack opportunities. The foundation offers shelter and protection for children living and/or working on the streets, who take drugs, are affected by HIV/AIDS, are migrants, have been to prison, victims of multiple forms of abuse, domestic violence, or poverty. image description

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They make artificial limbs for children who have undergone amputations and do not have access to proper healthcare. These children come from all over the world and have lost one or more limbs as a result of accidents, illness or injuries from explosives or firearms in war zones. image description

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Poland: Polska Fundacja Dzieci I Młodzieży

The foundation ensures that youngsters from small villages get the right schooling. Giving them the same chance as others and the life-skills to face the future. They help teachers, parents and local organizations to create a youth-friendly environment in which these youngsters can develop. image description

  • Win4Youth 2014 - Col du Tourmalet

  • Win4Youth 2013 - Athens Classic Marathon

  • Win4Youth 2012 - Garmin Barcelona Triathlon

  • Win4Youth 2011 - Mont Ventoux

  • Win4Youth 2010 - New York City Marathon

W4Y App & W4Y event website

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Adecco Headquarters

Adecco management & consulting S.A.
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8152 Glattbrugg (Zurich)

Telephone: +41 44 878 88 88