Over the last few years, sponsorship has taken on a much more prominent role in the PR mix of companies across the world. Linking a company's name with individuals, organisations and events is an emotionally engaging form of communication. Sponsorship reaches parts of the public that other media, such as advertising, cannot. It gives an insight into the DNA of a company and its culture – the way its relationships are built, both inside and outside the organisation.
The goal of Adecco's sponsorship strategy is not only to increase brand awareness in selected areas, but also to add definition to the brand profile and increase brand equity. Experiencing the Adecco brand through sponsorships and partnerships enables internal and external colleagues, clients, agents and opinion leaders to gain a better understanding of what Adecco is about.
The core purpose of our sponsoring and partnership policy is to support individuals and organisations in activities relevant to our own area of expertise.
Our partnerships enable stakeholders to experience the Adecco way from a different perspective. We seek strategic links with institutions and events that can benefit from our expertise in developing and implementing HR solutions.
Adecco is also involved in initiating and partnering research initiatives in the human resources field. These are aimed at developing and sharing our expertise and knowledge.
Our partnership initiatives are part of our mission to help individuals and organisations achieve "better work, better life".
Adecco sponsors tennis champion Kim Clijsters' second career.
Adecco is the official sponsor of the Davis Cup and the Fed Cup. This prestigious sporting event is the perfect platform for the Adecco Group to extend its engagement in tennis on a global scale and indeed marks the Groups' return as a Davis Cup sponsor.
Athlete Career Programme
Officially launched in 2005 in cooperation with the International Olympic Committee (IOC), the Adecco Athlete Career Programme has already helped thousands of athletes prepare for a career after competitive sport.
Lucerne Festival in Summer
Adecco Group is proud to support such an international cultural event as the Summer Festival of classical music in Lucerne, Switzerland.
The Festival has been running for more than seventy years in this beautiful lake-side city. Every year the festival provides a meeting place for leading musical talents from all over the globe – famous orchestras, legendary conductors, virtuoso soloists – who convene to celebrate a festival of sound. The concert hall, designed by Jean Nouvel, has phenomenal acoustics as well as exquisite architecture and plays host to some 120,000 visitors who make their way to Lucerne every year to attend its three festivals – at Easter, in Summer, and at the Piano.
Visit the Lucerne Festival in Summer website
Asking for partnerships
Adecco seeks partnerships with organisations and events that can benefit from our know-how in the field of human resources, and in return provide a platform that showcases our expertise. These relationships can be in activities related to human resources, such as HR events, business schools and universities, or in fields where Adecco's knowledge can be of relevance, such as career programmes for athletes, talent development, or sporting and cultural events.
If you are interested in a partnership with Adecco, please do not hesitate to fill out the contact form (see contact form below), so that we can get in touch with you.