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Adecco Sydney 2000 Update
14/08/00
August 14, 2000 -- In April 1996, following an intensive selection process, SOCOG, the Sydney Organising Committee for the Olympic Games, appointed Adecco as its Official Staffing Services Supporter.
SOCOG projected a team consisting of 2500 full time staff and additional supplementary staff peaking at 1000 during Games time. This task became the single focus of the Olympic Recruitment Centre, established by Adecco in June 1996, in Sydney, Australia. To date the Adecco Olympic Recruitment Centre has received in excess of 50 000 applications, local, national and international, from enthusiastic individuals, keen to take their place in history by working for the Olympic Games, the world's largest flexible workforce. While Adecco has accepted applicants from outside of Australia, generally it has been because these candidates have brought significant expertise from other large scale events such as World Cup or previous Olympic Games. There are a small number of unique individuals who choose to move around the world from one major event to another. Adecco's Olympic Recruitment Centre has been successful in filling the most diverse range of job categories imaginable from entry level positions to senior executive roles. Like many organisations, SOCOG has staffing needs in regular departments such as:
Accounting
Legal
Human Resources
Marketing
as well as the more specific Olympic requirements in areas such as:
Sport
Sponsorship
Spectator Services
Logistics
Protocol
Ceremonies
Some of the most unusual job roles filled by Adecco include:
Vexillologists - experts in the protocol of flags
Mascot Managers - to ensure the appropriate usage of the Olympic Mascots, Syd, Millie and Ollie
Torch Relay Sector Coordinators - to liaise with all government bodies and essential services necessary for the smooth operation of the Olympic Torch Relay
Dance Crew - to provide customer service to the Olympic athletes who will visit the night club in the Athletes Village
The supplementary staff who fill short term roles, also include diverse job categories not typically seen by most recruitment companies e.g. performers for the Olympic Arts Festivals and Ceremonies including stilt walkers, costume designers, didjeridoo players, set designers, announcers and even a zoo keeper.
Prior to the Sydney 2000 Olympic Recruitment Project, Adecco had limited experience with a large scale event, though this experience has led to the selection of Adecco as the supplier of staff for other major events including:
World Expo 2000 - Hannover, Germany
Euro 2000 - Belgium & The Netherlands
America's Cup 2000- Auckland, New Zealand
Commonwealth Games 2002- Manchester, England
Expo 2002 - Switzerland
Adecco established four key marketing objectives for its Sponsorship of the Olympic Games:
Increase brand awareness
Increase staff pride
Increase revenue
Increase candidate database
Each of these objectives has been met and exceeded.
With just seven weeks to go until the Opening Ceremony, Adecco has filled all of the vacancies for SOCOG and is now ensuring that all Games time operational procedures are in place. The major Games time task will be to ensure the smooth operations of the 1000 casual staff supplied by Adecco. 50% of these staff, fondly referred to as the "Village People", will provide services in the Olympic Villages - Athletes Village, Media Village, Technical Officials Village.
| Media Village Positions |
How Many Positions Filled? |
| Receptionists |
18 |
| Telephonists |
7 |
| Guest Pass Crew |
8 |
| Porters |
20 |
| Baggage Handlers |
60 |
| Marshalls |
17 |
| Technical Official Village |
How Many Positions Filled? |
| Receptionists |
35 |
| Telephonists |
5 |
| Drivers |
2 |
| Porters |
35 |
| Olympic Village |
How Many Positions Filled? |
| Night Crew for the Resident Centre (Customer Service) |
15 |
| Laundry Crew |
113 |
| Access Control Crew |
43 |
| Video Arcade Coordinators |
3 |
| Gift Bag Coordinator |
3 |
| Stage Hands |
8 |
| Dance Club Crew |
5 |
| Cinema Projectionist |
3 |
|
Total: |
400 |
During an Olympic Games, the Organising Committee is not the only organisation which experiences greatly increased demand for Olympic labour. Fellow sponsors, organisations contracted to provide services to the Olympic Games and "Games Impacted Industries" also require labour at this time. Games Impacted Industries represent the industry segments which will have greater than usual demands for their goods or services due to the Olympic Games. Hospitality, transport, telecommunications, tourism, food services, retail would be included in this group. To satisfy the needs of these groups of companies, Adecco has established the Olympic Labour Network, a consortium of 8 major and 50 minor recruitment companies who are working together to maximise the available labour in Sydney during the Olympic Games.
Adecco has utilised its Olympic knowledge and expertise to ensure the effectiveness of the Olympic Labour Network and to date has filled 5000 vacancies. These positions include the following:
|
Job Title |
How Many Positions? |
| Airport Coordinators |
20 |
| Baggage Van |
20 |
| Beverage Conference/Catering |
5 |
| Car Detailers |
110 |
| Cash Collectors |
8 |
| Cash Counters |
20 |
| Chauffeurs |
125 |
| Cleaners |
80 |
| Coach Captain |
60 |
| Commis Chef |
14 |
| Cooks |
70 |
| Data Entry |
6 |
| Demi Chefs |
40 |
| Drivers (Different Languages Spoken) |
60 |
| Drivers 14-seaters |
70 |
| Drivers 21-seaters |
70 |
| Drivers sedans |
140 |
| Event Staff |
160 |
| Food & Beverage |
150 |
| Kitchen Hands |
41 |
| Labourer |
45 |
| Logistics Personnel |
140 |
| Messenger |
1 |
| Newspaper Sellers |
260 |
| Porters |
10 |
| Retail |
80 |
| Room Attendants |
20 |
| Runners |
5 |
| Secretaries |
10 |
| Security |
5 |
| Stadium Chefs |
40 |
| Stewards |
5 |
| Store Attendants & Assistants |
69 |
| Store Supervisors |
6 |
| Team Leaders & Supervisors |
1250 |
| Transport Assistants |
60 |
| Vehicle Access Controllers - Parking |
480 |
| Venue Head Chefs |
4 |
| Venue Sous Chefs |
10 |
| Village Kitchen Hand |
40 |
| Village Kitchen Runner |
20 |
| Village Team Leader Kitchen & General |
30 |
| Village Unqualified Cook |
45 |
RECRUITMENT STATISTICS
| Games Workforce |
|
| SOCOG |
3 500 |
| Volunteers |
50 000 |
| Contractors (includes hospitality, cleaning, spectator services) |
65 000 |
Games Impacted Industries
Tourism & Hospitality
Transport
Retail
Freight Forwarding
Telecommunications
Banking
Security
Food Services
Olympic Recruitment Centre
Filled 2000 permanent positions
Filled 3000 supplementary positions
Received more than 50 000 applications
Received more than 750 applications to one job advertisement
Received more than 1 000 job applications in 1 week
Conducted more than 15 000 interviews
Job vacancies have been advertised via press advertising,radio, TV, world wide web,
Government Recruitment Services
Olympic Recruitment web sites include: www.jobapps@adecco.com.au www.olympiclabournetwork.com.au
Peak recruitment period - March - May 2000 - total recruits 750
Olympic Impact Audit
Adecco has used its Olympic knowledge and expertise to provide clients and the business community with information and advice regarding the potential impact of the Olympic Games on business during the Olympic period.
An Olympic Audit Checklist includes:
Have you:
Established your Olympic Impact Committee?
Conducted research into the Games impact?
Determined the impact of the Olympic Games on your business volumes
Established logistics procedures for activities such as purchasing and distribution
Analysed the impact on related business services eg legal, marketing, finance, administration
Established leave policies
Determined potential absenteeism and strategies to minimise
Developed retention & reward programs
Planned and ordered additional casual staff (early!)
Organised Olympic impact training
Considered staff welfare eg travel, working staggered hours, security, accommodation, identification, emergency procedures?
Prepared appropriate Olympic office environment (eg Olympic themed decorations, casual/sporting dress code, TV/Radio)
Survey Results
A business survey conducted by Adecco during June 2000, resulted in the following:
| Total Companies Surveyed |
400 |
100% |
| Companies planning to close during the Olympic Games |
21 |
5% |
| Companies anticipating increased business during the Olympic Games |
72 |
18% |
| Companies anticipating decreased business during the Olympic Games |
86 |
22% |
| Companies anticipating no change in business during the Olympic Games |
221 |
55% |
|
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